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Transcript of Fantasy Hair
Provides an assortment of virgin hair and hair-coloring services
Private hair consultations
Installation suggestions Products Services Dye Consultations
Colors include black, brown, bronze, red, blonde**
Installation Suggestions Marketing Plan Competitive Analysis Fantasy Hair is a partnership operating as a Limited Liability Company (LLC). Vision To supply high-quality weave pieces and dye services that enhances our client's physical appearance. Mission Statement The mission of Fantasy Hair is to provide reasonably priced, high-quality hair extension. we exist to attract and maintain customers. when we adhere to the maxim, everything else will fall into place. our products and services will exceed the expectations of our customers. SBA Micro-loan program
$75,000 Funding Industry Analysis Black hair care is $9 billion industry.
All weaves account for 70% of hair care revenue.
Hair weave industry expected to experience 2.8% growth from 2012.
Roughly $212 million by 2017
**More than $154 billion worth of human hair was imported to the U.S. in 2007. Body Wave Curly Natural Wavy Straight The boutique will offer high-quality Cambodian, Malaysian, Indian, and Brazilian. **Others colors used at the request of the client. Marketing Plan Objectives Make customers feel beautiful
Allow each customer to enjoy the Fantasy Hair experience
Highlight the quality of our products at the economic prices Target Market Women of Metro Atlanta
Atlanta University Center (AUC) and other surrounding colleges
Estimated to be 7,600 people
Age ranging from 17-22 Fantasy Hair Mary Douglas
Jennifer Lofton Promotion Word of Mouth
Referrals from existing clients
"Satisfied customers are our best marketing tool."
Social Media Sexy Hair Weaves Competitive Analysis Fibs Beauty *Hair Salon *Beauty Supply Store Competitive Edge Location
Police station across the street
Economically priced quality virgin hair
Attracting Core Customers
Upscale establishment with low-priced products Fantasy Hair SWOT Analysis Operational Plan Location Floor Plans Vine City Plaza II
611 Magnolia Street NW
Atlanta, GA 30314 Monday-Friday: 9:00am--7:00pm
Sunday: 12:00pm--5:00pm Hours of Operation Staffing Positions Receptionists (2)
Consultants (4) Security Policy
Alarm and Camera
Police Charges will be filed
Right to change prices
Dress code Policy
Manager: Business attire (i.e. pants suit, dress, skirt, and blazer)
Receptionist: Business casual (i.e. dark slacks, and Fantasy Hair polo)
Consultants: Business casual (i.e. black slacks, Fantasy Hair polo) Policies Financial Plan Start-Up Summary Total Start-Up Costs: $94,000
Loan: $19,000 Start-Up Cost
Expenses Fantasy Hair
Rent (security deposit and first month) $1,835.00
Leasehold improvements (heating/air conditioning, electrical, plumbing, painting, carpentry, sign, flooring, smoke detectors) $20,000.00
Audio and Lights $1,000.00
Hair Inventory $42,260.00
Hair-Coloring Inventory $373.58
Phone/utilities Deposits $150.00
Grand Opening Marketing $2,000.00
Legal Services $1,000.00
Miscellaneous expenses (add roughly 15% of total expenses) $12,261.69
Total Start Up Cost $94,006.27 Cash Flow By the end of our five-yer goal, we hope to have profited more than $800,000. 2013 2014 2015 2016 2017
Revenue 385,000 687,000 944,000 1,222,000 1,460,000
Cost 375,827 423,834 460,000 520,000 580,000
Income 29,172.42 254,166 484,000 702,000 880,000 Breakeven Analysis Predicted to occur during the 2nd year of existence. Milestones Contingency Plan If sales growth does not happen as expected, we plan for the following to happen:
Close on Sundays
Offer incentives on social media networks
During the summer
Heavy marketing to surrounding potential customers Fantasy Hair Infomercial Fantasy Hair Testimonials