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Tesla Motors- Blackbelt in Judo Strategy

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by

Kunal Rana

on 23 January 2013

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Transcript of Tesla Motors- Blackbelt in Judo Strategy

FLEXIBILITY LEVERAGE IN 2006, TESLA LAUNCHED THE FIRST PRODCUTION ELECTRIC CAR USING LITHIUM-ION BATTERY.

IT'S THE FIRST ELECTRIC CAR TO HAVE A RANGE OF MORE THAN 320 KMS PER CHARGE

ITS TWICE AS ENERGY EFFICIENT AS TOYOTA PRIUS....AND LOOKS A BIT BETTER... AS BIG CAR MAKERS BEGIN TO TAKE NOTICE, TESLA EXPECTS THEM TO ATTACK ITS MARKET

IT STARTS TO DIVERSIFY AND SPECIALIZE IN ELECTRIC POWERTRAIN

TO MITIGATE INCUMBENT REACTION, IT SOLICITS INVESTMENT FROM THEM AND SECURES INVESTMENT FROM DAIMLER THE INCUMBENTS ARE AT A DISADVANTAGE . THEY HAVE BUILT MASISIVE INFRASTUCTURE AROUND THE INTERNAL COMBUSTION ENGINE AND CAN'T COMPETE IN ELECTRIC SEGMENT

TESLA USES IT'S EXPERTISE IN ELECTRIC VEHICLE AND STARTS TO SUPPLY BATTERIES AND POWERTRAIN TO BIG CAR MAKERS MOVING RAPIDLY USING JUDO STRATEGY
and
kicking some butt IN 2004, GAS PRICES ARE AT ALL TIME HIGH AND THERE ARE NO PRACTICAL ELECTRIC CARS AVAILABLE

THE BIG CAR MAKERS ARE FIGHTING FOR MARKET SHARE AND FOCUSED ON BOTTOM LINE; COMPLETELY IGNORING THIS SEGMENT

TESLA MOTORS SEES AN OPPORTUNITY AND STARTS R&D ON AN ELECTRIC PROTOTYPE THE UNCONTESTED AREA INTRODUCING THE TESLA ROADSTER IT DOES 0-60 mph IN 3.7 SECONDS

FOR REFERENCE....

........2006 LAMBORGHINI GALLARDO DOES 0-60 mph........... IN 4.5 SECONDS GRIPPING THE OPPONENT TESLA FORMS PARTERNSHIPS WITH ITS COMPETITORS SUCH AS TOYOTA AND DAIMLER

IT USES ITS RELATIONSHIPS TO BUY THE 'NUMMI' ASSEMBLY PLANT (valued at $1B) FROM GM+TOYOTA FOR ONLY $42 M TESLA MOTORS CONTINUES TO SURPRISE COMPETITORS 2006- TESLA ROADSTER APPEARS ON TIME MAGAZINE COVER

2009- MERCEDES A CLASS ELECTRIC STARTS USING TESLA BATTERY

2010- TESLA BECOMES THE BATTERY AND DRIVETRAIN SUPPLIER FOR TOYOTA ELECTRIC RAV4

2012-MOTO TREND NAMES TESLA MODEL S - 2013 CAR OF THE YEAR THE END
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