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Transcript of Social Media
of the United States Navigating Social Networks Proven Strategies for Success Social Networking, 2008–2013 Ages of planned givers and prospects Rate of sharing by campaign type Most "Shareable" Campaigns What types of campaigns get the most entries? Most Engagement Top 3 Takeaways 1. Be Authentic 3. The Data Is Incredible 2. Change Is Constant Root Canal Marathon What Would You Rather Experience? Cleaning Jail Source: BMI-Techknowledge Group 2012 Stelter Donor Insight Report Source: MyLife.com 2012 Connecting and Communicating Online: State of Social Media Social Media What the Numbers Show The top 10 most popular social networking sites | October 2012 Source: eBizMBA, October 2012 Source: Media Post Online
Media Daily, June 15, 2012 308148 entries Who are best prospects? Interactions With Potential Influencers Nathan Stelter
Vice President of Business Development | firstname.lastname@example.org Source: Wildfire, May 2012 Source: Wildfire May 2012 Source: Wildfire, May 2012 On Facebook's top 10 brand pages
drive the most engagement Photo & Video Videos are shared 12x more than links & text post combined Photos are liked 2x more than text updates June 2012 Pinterest users follow more brands than users on Facebook and Twitter Photo & Video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn and Google+ Source: Simply Measured, Tech Crunch, Mashable, Shareaholic, ComScore Entertain Inspire Start conversation Teach how to do something Provide relevant information The Content Marketing Institute Content Mix Pyramid Current planned givers' and best prospects' use of social media sites 2012 Stelter Donor Insight Report 2012 Stelter Donor Insight Report 2012 Stelter Donor Insight Report Facebook is the preferred network for interacting with charity Interested in getting updates from supported charities and connecting with other supporters through the site. (Multiple answers selected.) Case Studies George Washington
University Alumni Social Platforms provide a unique opportunity to have real conversation and interaction with you supporters. You can learn about them, who they are, what they do and why they care. Be prepared to listen and learn. Everything moves fast in this space. Be open! Use social media as a testing ground for new messaging and ideas. Social Media provides the richest data regarding interaction with your organization. How is your organization perceived? What engagement strategies work best? Why do people care about you? There is so much to learn. As a result, having strong analytics is CRITICAL to success. Where should you post your status? The less it is about you,
the farther it
will travel. The Social Web Continues to Grow Social network users in selected countries 2011 = 147.8 million 2014 = 170.7 million Source: eMarketer