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BTEC Unit 1: The Business Environment - P3
Transcript of BTEC Unit 1: The Business Environment - P3
Environment Resources P3: Organization of a company Today's questions: How is a company organized? Why is it organized like that? "A department in a company
with a specific task or activity" Loing Educational Presentations Ltd. Welcome to Loing Educational Presentations Ltd. 2nd Floor: Sales 3d Floor: Marketing 4rd Floor: Production 5th Floor: Logistics 6th Floor: Customer Service 7th Floor: Human Resources 8th Floor: Finance Sales: Find out what customers want
Make sales calls
Close sales Marketing Get orders from
customers Identify and satisfy
customer requirements Production Find out what customers want
Define product features and prices
Develop product promotion
Make the products Buy materials and components
Decide on production methods
Decide on production times
Control the product quality
Logistics Control the flow
of products &
materials Take care of storage
Transport products & materials in the company
Transport products to the customer
Customer Service Look after the
customers of a
company Give information and offers (pre-sale)
Deal with complaints
Provide repair and warranty service
Take orders for spare parts and repeat-sales Human Resources Look after the
people in a
company Hire people (recruitment)
Work on the welfare of staff Finance Keep track of, and
report on all
financial activity Keep records of all sales and purchases
Keep financial information of customers
Calculate the financial state of the company
Give information to the management For-profit Not-for-profit Sales
Finance Sales Marketing Customer
Resources Finance Logistics Production Why an organizational diagram? Gives a clear division of work:
Shows the “span of control”: Who does what?
Who is responsible for what? Who is managing who?
How many people are managed
by one person? Organisational style / structure Function Area Product Customer Type Each functional area has
its own manager Examples:
... etc. The company is divided by geography Examples:
...etc. Each product range has its own department Examples:
Sweet manufacturer: Chewing gum, chocolate...
Supermarket: Frozen food, vegetables, wine...
Insurance firm: Fire, health, theft...
Each product range has its own department Examples:
Wholesaler: Regular and incidental customers
Banks: Consumers and businesses
DIY shop: Professional user and hobbyist
Large companies have more than one style!
Why choose an organizational style? To put the FOCUS on the right place Function Area Product Customer type "Improve customer service"
"Get more sales in America" "Move sales towards LED lamps" "Get more business customers"