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Comparison of distribution channels

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Ortelecan Vlad

on 15 December 2010

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Transcript of Comparison of distribution channels

Comparison of distribution channels Vlad Ortelecan
Tamás Deák
Nicolae Tiut Definition It is defined as a chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end-user.
Each of the elements in these chains will have their own specific needs, which the producer must take into account, along with those of the all-important end-user. Importance of distribution channels: Cost Savings in Specialization
Reduce Exchange Time
Customers Want to Conveniently Shop for Variety
Influencing factors: Market factors
Producer factors
Product factors
Distribution Intensity Intensive distribution Selective distribution Exclusive distribution Channel activities Resellers Online Distribution Channels Impact on traditional retail Sam the Record Man WallMart vs ITunes THANK YOU References : http://www.knowthis.com/principles-of-marketing-tutorials/distribution-decisions/
Social networks social bookmarks social media Blogs Widgets and gadgets browser extesions search engines Advantages disadvantages drawbacks of not selling online Ordering
handling and shipping
feedback retailers
industrial distributor Speciality Service Firms agents and brokers
distribution service firms
Direct Distribution Systems direct marketing system
direct retail system
personal selling system
assisted marketing system Indirect Distribution System single party selling system
multiple party selling system Hybrid Distribution Systems expands distribution
can cause conflicts in channels
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