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Chapter 3 : The Retail Institutions
Transcript of Chapter 3 : The Retail Institutions
design by Dóri Sirály for Prezi
Direct retailing / Direct catalog retailing
It is a process of selling the products directly to the customers by meeting them personally in their homes or offices. Eureka Forbes, Amway, Medicare and Tupperware are well known companies involved
TV home shopping
Interactive electronic retailing
The Electronic & Non-store Retailing
Service retailers vs Merchandise retailers
Video Kiosk ex:
Airport retailing ex: (ERAMAN)
Non-Traditional Forms of Retailing
Independent single-store establishments
Corporate retail chain
Types of Ownerships in Retailing
Non-store retailing is
a form of retailing in which sales are made to consumers without using stores.
DIFFERENCE BETWEEN SERVICES & MERCHANDISE RETAILERS
simultaneous production & consumption
Benefits of multichannel retailing
Improve customer perception
Better data collection