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Our Fashion service brand name is CYBERINA

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by

Almajan Tahawii

on 11 December 2013

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Transcript of Our Fashion service brand name is CYBERINA

SURVEY
32% age 18-24 women are willing to spend her time on gaming.
16% of age 18-24 women are willing to spend their money on these games.
29% age 25-40 women are willing spend her time on games.
49% of age 25-40 women are willing to pay for them.
“Cyber” - the virtual reality
 Cyberina is a smartphone social app collaborates with specialty stores
The Cybe points exchange discounts deals from the store.
Persona name: Stephanie Clarks
Demographics: Single Cacausian female at the age of 28, working as a lawyer, living in a major US city .
Psychology: Love spending money to shoes, purses, last model gadgets, and fashionable sportswear
Media Preferences: TWITTER, INSTAGRAM, FACEBOOK
Favorite medias are New York Times, Atlantic magazine, Vanity Fair, Shape.
Primary target consumer: Stephanie is a primary marketing target, because 28 years old woman with job spends 49% of her money at mobile apps.




Persona name: Alice Stevenson
Demographics: Single Caucasian female at age of 21, studying in college and living in a major US city
Psychology: Strong fashion sense and aware of the latest trends
Media Preferences: Instagram,Netflix, Style.com, WWD.com, Vogue and Elle magazines (tablet version)
Secondary target consumer: Alice is secondary marketing target, because 21 years old women 34% of her time spending at the playing apps.


PERSONA #2
PERSONA #1
TARGET MARKET
Region: NYC, San Francisco, Miami, Las Vegas and Los Angles
Population of women in urban cities: 7,016,337 (2013)
Age: 21-34 years old
Gender: female
Family Life Cycles: Young single, married women
Occupation: Professional and technical, managers, officials, lawyers, supervisors, students
Education : College degree or higher
Lifestyle : Achievers and strivers
Personality : Ambitious , outgoing , confident





MARKETING MIX
Product:
NIKE, ZARA, ALDO, LULULEMON, H&M, SEPHORA, ALLSAINTS, ANTHROPOLOGY, VICTORIA SECRET and AMERICAN APPAREL.
Price:
$19 to $1200
Promotion:
SEO on google, Facebook Ads, Instagram page and editorial page on local newspaper and fashion magazines.
Place:
online and smart phone application
SWOT
competitive analysis
When women will search at the Google page
1) fun, fashion, game, app, ladies
2) deals, discount, sale, shopping.
They will find Cyberina.com page.
SEO PLAN
Media Channel Mix
SWOT
google chrome widget
Groupon deal: 50% discount on purchases that total $100 or less for the first 100 people.
If the user views apparel shopping have our advertising on the shopping websites we work with, such as Zara, H&M and Allsaints. According where located IP address, when our customer will be at the official websites of our collaborative specialty stores. After clicking the button “buy” the automatically will display “Cyberina’s PRICE” button with lowest price.
SEO plan
THANK YOU FOR ATTENTION
CAMPAIGN OBJECTIVE
Our primary goal is to fill the niche between online shopping and specialty store by combining these two shopping channels into our gamification app. We encourage consumers to go to the specialty stores do shopping, communicating with people and making friends face to face. In the first year of establishment, we want to collaborate with 50 more fashion brands. We are going to work with the major department stores in the country in 2018. In 2020, We will establish Cyberina’s private label and attract more customers to join us.
Link building
Full transcript