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HARRAWAYS DIGITAL MARKETING CAMPAIGN

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by

Pénélope Fouchère

on 23 May 2017

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Transcript of HARRAWAYS DIGITAL MARKETING CAMPAIGN

Local Dunedin based company
150 years this year
Traditionally : 100% oats based company
New Product Development

COMPANY BACKGROUND
BRIEF
Objectives
Social awareness
Informing about product range

Use of Social Media

Traditional Marketing Digital Marketing
Analysis
Social media analysis
Target Market - Young adults
Decision made by company research

Free Breakfast - Free samples of oat packages and prizes
EVENT SELECTION
Company research
DIGITAL MARKETING CAMPAIGN
Sakina Bohari, George Coslett
Pénélope Fouchère, Ollie Stewart
Digital Marketing 466
THANK YOU !
STRATEGY
Recommendation
Limitations
Continue focus on this target market
Breakfast exam period
Handouts The Edge
Re-O'week

Brand ambassadors



Collaboration with Pic's Peanut Butter

"Breakfast on the move"
"Locking consumers at a young age"
Product range
Rolled oats
Muesli
Organic Muesli

Company Tour
Warehouse
Production
Packaging
Quality control
Number of expected attendees
Shortage Food
Shortage Volunteers

Facebook event settings
Full transcript