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James Pimentel

on 27 August 2014

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Our main target market are the students who like fruit shake inside the Intramuros, Manila, specially the students of San Juan De Letran , Lyceum of the Philippines University and Mapua Institute of Technology of all gender, ages 18 to 25 years old. The target markets spending capacity is around Php 100 to Php 200 per day. Our goal is to provide satisfaction and good relationship to the customer. We aim to bring the best services to the customer that will satisfy to their needs and wants.
Below is the projected sale of the Shake and Mix Corporation for one year from January to December.

The objective of this document is to provide information regarding investment opportunity for setting-up a mini food stall, with focus on product differentiation i.e., providing a unique product like our product graham fruit shake which are not offered by other food stall in the area. This is a beverage type of product which is new and affordable to the customer which consists of healthy ingredients like fruits that can give satisfaction to the customer. The business can be established in any of the major cities/municipalities of the country such as in Intramuros, Manila.

To be the best among all the shake producers or vendors here in Intramuros, Manila. We are aiming to attract as many customers as we can and gain their trust with our product. That means providing outstanding quality and service, cleanliness and value so we can reach the satisfaction of our customers.
Our product can simply be described as graham fruit shake with a bit hint of graham crackers that can add a new taste to the well known fruit shakes that we grow accustomed to.


Ansis, Mark Kersey
Alojado, Daryl
Balagulan, Jeffrey
Garcia, John Paul
Landicho, Emmanuel
Malik, Hameeda
Pimentel, James Andrew
Señora, Raymond

This section will discuss in details our product offerings as well our commitment to our customers and how we will be able to achieve them.
Our mission is to ensure the cleanliness and healthiness of our product, as fruit shake producer. Moreover, we are committed to provide the most natural and purely fresh ingredients and finally to sell the product at its very affordable price.
Product Price

Small (6oz) Php 39.00

Medium (9oz) Php 49.00

Large (12oz) Php 59.00


We have identified these following objectives
• Increase revenues by at least 50 percent each year.
• To provide satisfaction to the customers based on their needs and wants
• Develop a successful Internet site, while maintaining strong relationships
with customers.
• Donate at least Php10, 000 a year to orphanage organizations.
• Obtain financing to expand at least two food stall every year, increase production capabilities
and increase distribution

Practices of Competitors
Nowadays Tea is a big hit to the market so are best competitor is them. They offer different kinds of shakes and teas. The practices of their company is that the Board of Directors and Management, for example the officers and staff commit themselves to the principles and best practices contained in their manual and acknowledge that the same may guide the attainment of their corporate goals and these are:

1. Objective
2. Compliance System
3. Communication Process
4. Reportorial or Disclosure System of Company’s Corporate Governance Policies
5. Shareholders’ Benefit
6. Monitoring and Assessment
7. Penalties for Non-Compliance with the Manual

Infinitea’s serves a wide variety of tasty and refreshing authentic pearl milk tea drinks for all you fanatics out there. Guaranteed made from 100% freshly brewed loose-leaf teas of high quality for an overall healthier lifestyle.
Infinitea’s milk tea is not one to be messed with. Aside from milk teas, Infinitea now also serves coffee mixes!. They can also serve to please anyone’s afternoon on the dock and satiate people’s craving for desserts after lunch (or dinner, for those who have tutoring sessions at night).
Another plus of Infinitea is that it offers delivery service for free, with a minimum order of four cups

I Love Milk Tea is a tea shop thatoffers freshly brewed tea mixed into a variety of tasty and refreshing concoctions that people will surely love at a very competitive price. Their teas are brewed everyday to give you that fresh, flavorful and healthy tea drink. What makes their milk tea special is the smoothness that you’ll feel after sipping on your first cup. And, that is because of the high quality ingredients selected to produce that unforgettable and satisfying milk tea experience.
I Love Milk tea have a wide selection of flavors that fit everyone’s taste and lifestyle. Their best sellers include: Royal Milk Tea, Winter melon, Roasted Milk Tea, Hazelnut, Caramel, Mocha and Coffee. I Love Milk tea’s aim is to be recognized as one of the top milk teas in the country. With dedication and quality always on top of our list, we’re sure that we can achieve that goal in the future.

Shake and Mix Marketing Programs and Strategies

Since this concept is an improve product and newly launched to the market, Shake and Mix product line will focus to the market by:

Product Launching
For the product launching of Shake and Mix since we were starting into business we will create a small event that will the customers find their satisfaction in our product and our product will be a big hit to everyone. We will start to the students because students nowadays are more interested in this kind of product. We will give 100 servings of graham fruit shake for free and observe our customers if they our satisfied in our product.
For the Advertising Strategy, Mass media will be given much importance and will be available in our product launching. We will promote our product by the help of newspapers, magazines and social media sites. And we will hire people to give fliers to the cold market and since students our target market we will promote to the universities and schools.
Demand Analysis
50 persons surveyed as 29 female and 21 male with most of them ages ranging from 18 to 25 and the others are 25 and above. Most are from the LPU community, others are people who are always go to Intramuros. Survey show that people tend to go for natural drink than the artificial flavored or powder flavor drink, because
people benefits on the vitamins they get from the natural drinks. As of the price they usually spent 50 to 100 pesos for their drinks. Survey shows that customer always consider the health benefits, taste, and comfort on their drinks. As for the competitors Fruitas is most likely the leading seller in intramuros.
Supply analysis
For the supply we ask Senora’s Fruits dealer on how much is the cost for a kilo of the fruits that we will be using for the business. Examples are mango, strawberry, and banana. Mango is 85Php, strawberry 60Php, banana 55Php, for the graham crackers it is 31Php per pack. Plastic cups cost 27Php per pack and for the straw 50Php.
• Healthy and Refreshing
• Affordable
• Natural ingredients

• Too many competitors
• Seasonal products
• Low target market

Our product has a unique taste that
the other competitor don’t have
and its very affordable for our
target market.
• Shift in consumer preference
• Dissatisfaction of consumers from
other competitors
• High purchasing power of consumers

• New in the market
• Inconsistency of consumer taste
• Presence of Competitors product

Because of dissatisfaction of the consumer
from the other competitors product, we then
gain new opportunities for new customers.
We discovered something new for the
improvement of our product for our customers
that we can assure to them the uniqueness of
it for their satisfaction in a very affordable price through our very own recipe that other shake vendors don’t have
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