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Vinamilk - "Never stop growing"

a reusable prezi to create your own story
by

Mai Mai

on 23 October 2013

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Transcript of Vinamilk - "Never stop growing"

"NEVER STOP GROWING"
INTRODUCTION
THE PEOPLE
"Everyone is counted"
DISTRIBUTION
MAJOR BRANDS & PRODUCTS
TARGET CONSUMERS
MARKETING STRATEGY
FINANCIAL PERFORMANCE (2011)
TECHNOLOGY
MAJOR AWARDS & ACHIEVEMENTS
THANK YOU! "VINAMILK"
VISION

VISION
MISION
"To become a symbol of Vietnam beliefs about nutrition products for health and human life"
Vinamilk committed to the community the nutrition with best quality with their respect, love and responsibility for human life and society
CORE VALUES
1. Integrity:
Integrity & transparency in actions and transaction
2. Respect:
to have self respect& respected colleagues, companies, partner. To cooperate with respect
3. Compliance:
To comply with legal regulation, company's code of conduct, regulation and policy
4. Ethics:
To respect the ethical standards and act accordingly
5. Fairness:
to be fair with employees, customers, suppliers and other parties.
Employees:
- Total number: 4.000
- Well trained to serve faithfully and effectively
- More than 1787 salesperson
Domestic market:
- 39% of the market share nationwide
- 220 distributors and 140,000 outlets in 64 provinces.
- Products are sold in all supermarket system nationwide.
Export market:
- ASEAN: Combodia, the Philipines
- Middle East: Iraq, Kuwait, and UAE
- Others: mainly Australia, the Maldives, Suriname and the U.S
Vinamilk
- Fresh milk, yogurt, drinking yogurt, milk powder for elders , ice-cream, etc.
Dielac
- Milk powder for mothers
- Milk power for babies
Ridielac
- Cereal powder
Vfreshkids
- Soy bean milk, fruit juice, Vfresh Aloe Vera, etc.
Condensed milk
- Longevity, Southern Star, etc.

1. Multimedia systems:
Television, newspaper and Internet
2. Giving back to the community:
- 6 millions milk glasses for 48,000 poor children in 2009
- Support money for disabilities children to surgery cleft lip and palate
- Support "Vinamilk incubates talent in Vietnam" fund with 3,000 scholarships (VND 500,000 / person)
- Founded in 1976 as a national company

- Vietnam Dairy Product Joint Stock Company (VNM)

- Vinamilk is the leading producer of dairy products in Vietnam based on sales and revenue (75% of the market)

- Vinamilk offers one of the largest dairy portfolios in Vietnam, across a wide selection of products, flavors and packaging sizes

- Import cows from Australia by special aircraft
- In quarter 2/2013, finished the main construction work and installation of machinery and equipments for the second powdered milk factory in Vietnam-Singapore Industrial Park I
- Opened a the largest liquid milk processing and packaging plant in Binh Duong province on September 10, 2013.
- Using robots to create, pack and unpack packages in the storage of Saigon milk factory.
- National brand 2012 (Jan 2013)
- Top 5 Vietnamese high quality product 2012 (March 2012)
- Top 50 most profitable enterprises in Vietnam (May 2012)
- Top 30 Best Annual Report 2012 (Jul 2012)
- Leading contribution to "Vietnamese using Vietnamese products 2012" (Nov 2012)
Chairwoman & CEO:

- Mrs. Mai Kieu Lien
- 2001 Labour medal of second ranking
- 2004 First Prize for creativity year
- The only Vietnamese manager in Forbes's "Asia's 50 Power Business Women"
- Infant
- Children
- Teenager
- Elder




n
3. Others:
- Logo & package: nice, simple and consistence
- Changing product appearance overtime
- Affordable price

Sources:
http://www.bloomberg.com/news/2013-09-30/
http://online.wsj.com/article/DN-CO-20130910-014563.html
http://www.vinamilk.com.vn/ENG/?vnm=about&id=3
vinamilk-sees-revenue-doubling-in-overseas-expansion-
http://vietnamnews.vn/economy/245018/vinamilk-set-to-invest-in-us-milk-production.html
http://vnexpress.net/vinamilk/tag-102142-1.html
Full transcript