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Yelp - SWOT Analysis

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by

Penghui Li

on 19 November 2014

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Transcript of Yelp - SWOT Analysis

Yelp - SWOT Analysis
Strength
High volume trafficking

Effective communication

Market share

No or low cost

Easy to navigate

Easy to join
Weakness
Relationship between Yelp and local businesses

Lack of profitability

Low investment in R&D

International market

Too easy to join?
What is Yelp
Yelp.com is a crowd-sourced local business review and social networking site
This platform offers user-generated reviews on cool places to eat, shop, drink, relax and play.
Demographic
18 years old and above
Most common users: Females and foodies
Technology savvy
Some statistics
Founded in October, 2004

Headquarter in San Francisco

Became public in March, 2012

Became profitable for the first time in 2014

132 million monthly visitors

57 million reviews
Opportunities
Financial markets

Emerging markets and expansion abroad

New technology

New products and service
Threats
Information updates

High competition

limited financial capital

Technological problems

Government regulations

People who are not web-savvy

Lucia Penghui Li
Full transcript