Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Washing Ethiopian White - Ad. Analysis

No description
by

Tasnim Salhi

on 23 March 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Washing Ethiopian White - Ad. Analysis

Washing Ethiopian white Advertisment
-Historical Facts about the advertisement
>It was published in the 19th century (1884)

>In the Victorian age &

>The time of industrial revolution
Black People During the industrial revolution
>They used to be slaves , but slavery was abolished before this ad. was published .


>Pears soap is Brand mark in today's market , and it is highly demanded .

>Works for what mass culture wants


From an Aesopian Fable to A Soap Ad.
The
Blackamoor
Or
Washing Ethiopian white
The story of a black man ( slave ) being washed by his master to become white

Meaning
"whats bred in bone will never come out of the flesh "
Why then to use a black person in a soap advertisment ?
Cleanliness
To Attract attention
"I have found pears soap matchless for the hands and
complexion "

"By Special Appointment to the prince of wales
"
For the Complexion
Sold everywhere

Pure
Fragrant

Durable

Target audeince ?
> The characters how do they attarct attention ?

> White , black or ( both ) ?

>Need driven , Outer driven , or inner driven ?

> The words are they appealing ?





Is it considered Racisit ?
Is it provocative
?
In a HIGH RATE !
Considers the black race uncivilized
In the 19th century it wasn't

!!
Because black people used to be slaves and inferior - and its normalized for the white , for you can't change what had been planted in their minds !

In the 21st century it is highly racist , and develop attitudes of hatred towards the product !
Emphasize on the theme of complexion - miracle doer !

Pure :
Purity and cleanliness
Reviews by people - a way to :

>
Talk to passive minds

> Make them believe it from the approval of the prince

> Prince >> allowing racism !



> White : National pride - noboday will reach their level of cleanliness - they are the best
Action - Picture - Not the product
>The white washing up the Black !

>Reversed and who is the slave this time ?

-Creates a new culture or validates an existing one ?

> Validates the exisiting ,
by normalising the black inferirorty !

-If this Ad. is published for today's culture would it be successful ?


Similar Ads.

Cultural Studies
By : Tasnim Salhi
Full transcript