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Branding Presentation

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by

Lacey Firestone

on 20 April 2015

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Transcript of Branding Presentation

Anderson Adult Education Center
Branding Presentation

Why is branding so important?
Your brand is a representation of the entire company
It is the first thing consumers think of when they think about your company
Logo
Mission
Vision
Benefits/Values
The brand must be unique, relevant, and sustainable over time



What Will A Solid Brand Achieve?
Delivers the message clearly
Confirms your credibility
Connects your target consumers emotionally
Motivates the consumer
Creates user loyalty
Why your Logo is Important
“Your logo is like a small ad for your company...you want to keep your brand message consistent to help increase consumer recognition.”
Where to Begin with
Re-branding
I. Updated Logo
II. Mission Statement
III. Modernize Website
Logo
New Logo Guidelines
What Is branding?
Your brand is your promise to your customer.

It tells consumers:
What to expect from your products and services
How you're different from your competitors
Who you are, who you want to be, and who people perceive you to be
If you can’t capture your audience's attention in the first ten seconds, you are wasting your time
Only 28% of words on a web page are read

On average, people take 10-20 seconds before they move on to another website
Your Website Matters
Importance of Having ONE Logo
Mission Statement
Old Mission Statement:
The mission of the Anderson Adult Education Center
is to provide educational opportunities that will help adult
students reach their full educational potential and become more
productive citizens.

New Mission Statement:
Anderson Adult Education strives to empower individuals of
all academic and cultural backgrounds to reach their full
educational potential while building valuable relationships
within the community.


Ashley Chaffee, Caleb Priester, Justin Hiller, Lacey Firestone, and Michal Van Meter
April 9, 2015

Clemson University students present:
It is vital to keep your message consistent so you don't confuse your audience.
80% of readers only read headlines, subheadings, and captions under photos
Wording Matters
How
you say things is equally as important as
what
you say.
"If you do what you've always done, you'll get what you've always gotten."
- Tony Robbins
In-Class Assignment: Tell us a story in six words or less about shoes that leaves us wanting to hear more.
Ernest Hemingway Was Given this Exact Challenge
"For sale: baby shoes, never worn."
Previously used logos:
New logo:
Full transcript