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Unit14-P3,M2&D1

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Patrycja Ptasinska

on 30 January 2015

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Transcript of Unit14-P3,M2&D1

Unit14-P3,M2&D1
By Patrycja Ptasinska
I have produced a market profile for a chosen type of specialist tourism which is Education Tourism. I will analyse the market for a chosen type of specialist tourism, interpreting relevant data. Also I will assess the potential for growth in the chosen area of specialist tourism, suggesting new products for gaps in provision.
Introduction.
An Educational Tourism refers to any program in which participant travel to location usually as a group in purpose of gaining knowledge and learning the experience directly related to the location.
Educational Tourism.
STA Travel- http://grouptravel.statravel.co.uk/home.htm
European Study Tours- http://www.euro-study-tours.co.uk/
Travel Bound- http://www.travelbound.co.uk/
The Travel Adventure- http://www.thetraveladventure.co.uk/single.htm?ipg=9922
NST Group-http://www.nstgroup.co.uk/
Main Education providers in UK.
Size of Education providers.
Financial information about the providers.
STA Travel
Home City & Country;
GB
Company Type;
Private Limited with Share Capital
Date of Incorporation;
1976
Previous Name;
Student Travel Australia 9U.K) Limited
Parent Company;
Diethelm Keller Holding LTD
No of Staff;
462 (2013)
Turnover;
64,539,000,000 (2012)
Cash held;
£14,880,000 (2013)
Assets;
£23,721,000 (2013)
Liabilities;
£14,604,000 (2013)
European Study Tours
Home City & Country;
GB
Company Type;
Private Limited with Share Capital
Date of Incorporation;
1985
Previous Name;
Banks Sadler International Limited
Parent Company;
COX & Kings LTD
No of Staff;
24 (2014)
Turnover;
64,539,000,000 (2012)
Cash held;
£3,571,081 (2014)
Assets;
£5,703,536 (2014)
Liabilities;
£3,724,751 (2014)
NST Group
Home City & Country;
GB
Company Type;
Private Limited with Share Capital
Date of Incorporation;
1991
Previous Name;
ETS Travel Limited
Parent Company;
COX & Kings LTD
No of Staff;
141 (2014)
Turnover;
64,539,000,000 (2012)
Cash held;
£8,078,218 (2014)
Assets;
£45,562,227 (2014)
Liabilities;
£41,412,609 (2014)
Components of the holiday.
Specialist equipment needed.
Market segmentation.
Typical locations for your types of SIT.
Details of resources used.
Financial information about the providers.
32,778,000 (Total in 2007)
1,966,680 tourists (6% of the total)
2,622,240 tourists (8% of the total)
Main;
Transport & Accommodation
Itinerary
Insurance/24h Emergency Assistance
Free Place Ratio
Group Leaders Travel Packs
Inspection Visit
Small
Independent
Extra;
Insurance
Car hire
Bus tickets & Passes
Visas
Discount Cards
Other;
Work abroad destinations
Volunteering
Work abroad essentials
A;
Afghanistan
Albania
Algeria
Angola
Antigua
Argentina
Armenia
Aruba
Australia
Austria
Azrbaijan
B;
Bahamas
Bahrain
Barbados
Belarus
Belgium
Belize
Bermuda
Bolivia
Bonaire
Bosnia
Botswana
Brazil
British Virgin Islands
Brunei
Bulgaria
C;
Cambodia
Canada
Cape Verde
Cayman Islands
Chile
China
Colombia
Cook Islands
Costa Rica
Croatia
Cuba
Curaco
Cyprus
Czech Republic
D;
Denmark
Dominican Republic
E;
East Timor
Ecuador
Egypt
El Salvador
Estonia
Ethiopia
F;
Faroe Islands
Fiji
Finland
France
G;
Gambia
Georgia
Germany
Gibraltar
Greece
Grenada
Guadeloupe
Guam
Guatemala
H;
Haiti
Honduras
Hong Kong
Hungary
I;
Iceland
India
Indonesia
Israel
Italy
J;
Japan
Jordan
K;
Kazahstan
Kenya
Kosovo
Kuwait
Kyrgyzstan
L;
Laos Peoples Democratic Republic
Latvia
Lebanon
Lithuania
Luxemburg
O;
Oman
N;
Namibia
Nepal
Netherlands
New Caladonia
New Zealand
Nicaragua
Northern Mariana Islands
Norway
M;
Macau
Macedonia
Madagascar
Malawi
Malaysia
Maladives
Malta
Martinique
Mauritius
Mexico
Moldova
Mngolia
Montenegro
Morocco
Mozambique
Myanmar
P;
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Q;
Qatar
R;
Republic of Ireland
Reunion
Romania
Russia
S;
Saint Maarten
Samoa
Saudi Arabia
Seria
Seychelles
SingaporeSovakia
Slovenia
Solomon Islands
South Africa
South Korea
Spain
Sri Lanka
St. Kitts
St. Lucia
St. Vincent & The Grenadines
Sudan
Suriname
Swaziland
Sweden
Switzeland
Syrian Arab Republic
T;
Tahiti (French Polynesia)
Taiwan
Tajikistan
Tanzania
Thailand
Tonga
Trinidad & Tobago
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
U;
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
US Virgin Islands
Uzbekistan
V;
Vanuatu
Venezuela
Vietnam
Z;
Zambia
Zimbabwe
166
Countries.
http://www.statravel.co.uk/
http://www.euro-study-tours.co.uk/
http://www.travelbound.co.uk/
http://www.thetraveladventure.co.uk/
http://www.nstgroup.co.uk/
http://companycheck.co.uk/
Appropriate clothing
Umbrella
Sunglasses
Sun Cream
Towels
Notepad
Pen
Camera
Improvements of Educational Tourism.
Young Adults
Socio-Economic
Class E
Conclusion.
Full transcript