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Marketing and Practicing in the World of Millennials
Transcript of Marketing and Practicing in the World of Millennials
Advertisers use profile information to market specifically to certain users.
2007- $150 mil
2008 - $300 mil
2009 - 600-700 mil
2010 - $1 billion
Don't go backwards!
1 out of 8 couples married in the US last year met via social media
YEARS TO REACH 50 MILLION USERS
RADIO 38 YEARS
TV 13 YEARS
INTERNET 4 YEARS
IPOD 3 YEARS
Facebook added 100 MILLION users in less than 9 months
If facebook were a country it would be the world's 4th largest
China, India, US, FACEBOOK Indonesia, Brazil, Pakistan, Bangladesh
Social media has overtaken PORN as the #I activity on the web
80% of companies are using Linkedin as their primary tool to find employees
WHY SHOULD YOU CARE ABOUT SOCIAL MEDIA???
Let's look at some DATA
WHY IS IT IMPORTANT TO USE
How do I do this?
Why should I invest the time???
How much is it going to cost me????
SOCIAL MEDIA....EVER HEAR ABOUT IT???
OPTOMETRY ADVERTISING ATTITUDES
COST of Impressions
It's a marathon...not a sprint!
Facebook causes 1 in 5 divorces
Marketing in the World of Millennials
Michael Bacigalupi, OD, MS, FAAO
Millennials: Born between 1981-2000
AKA: Generation We, Global Generation,
Generation Next, Gamers, Net Generation,
Trophy Kids, Peter Pan Generation or
1950: "Let's Get Married First"
1970: "Let's Get Stoned First"
1990: "Let's Get Tested First - HIV"
2000: "Let's See What Everyone Else is Doing First"
Special - TEEBALL
Parents - HELIPCOPTER
Concierge Parents - MY FAV
Praise Oriented - WAY TO GO!
Team Oriented - PEACE CORP
Conventional - HIGH SCHOOL MUSICAL
Pressured - PERFECT JOB
Global - LET'S HELP OUT!
97% Own a Computer
96% Own a Cellphone
89% Use Text Messaging
94% Multitask while Texting
54% Use Internet for News
Social Networking....We'll get back to this
1st Generation to Grow up with Technology
Logic Based - iPad Instructions...have you seen them?
How Do We Use Marketing in This Environment?
What do Millennials Want?
Information - educate
Fair - Has to be Fair
Embrace the Millennials
"this generation has a rendezvous with destiny!"
4 steps to Social Media Success
1- Create an accurate database
2- Deliver Quality Content-consistently
3- Capture & Share Information
4- Stay in touch
Social Media Rules:
1) Build trust and loyalty
2) Make it professional
3) Comment at the right times
4) Seek quality followers
5) Promote your pages everywhere
6) 1/3 fun, 1/3 educational, 1/3 marketing
What type of marketing will reach these OD's?
Create a network of web-based information so that it takes up virtual space on the internet. Everything interconnected...just like they are!
The Future of Optometric Practice!
Facebook: Share, inspire, entertain
Twitter: Inform, update, report
Instagram: Experiences, emotion, "be there"
Prezi: Engage, show-off
Optometry Students Giving Back to the Community and WORLD!