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Transcript of Starbucks Smartphone
An overall amazing experience
Which is why we decided to help your costumers share even more!
An amazing brand
with astonishing products
But Starbucks is all about Sharing too!
... a Starbucks Smartphone!
Your target group is students and young professionals
Because we know they love technology
So we decided to offer them something they can share even more with ...
Can't imagine one? Let us explain.
We call it the
Flexible and durable
Corning's Gorilla GLASS
To share even more ...
SHARE all you want
Whenever you want
Wherever you want
SHARE it with your friends
SHARE it with your partner
SHARE it with your kids
Ultra-fast Internet connection
for slow degradation rate
Order coffee on the go
"Surprise me" option
Ping your friends
Send your location
SHARE it with your family
SHARE it with the world!
Glass surface touch displays
Integrated in Starbucks stores'
in the Netherlands.
No more of this ...
... because now you can share!
And connect with just one touch!
Marketing Communication Tools
Product Launch event
... during the morning and with broad media coverage ...
... and Starbucks coffee, obviously.
And because so many people will be in Amsterdam ...
before the Queen's Day on April 29th ...
Free slingshot rides in a square during the afternoon.
... in a pod encased in glass with loud stereo sound and 4D cinema!
"Moments as exciting as this must be shared with someone. Who haven't you shared it with yet?"
In the end ...
The SHARE campaign
This will create a buzz on the news ...
... and on the internet.
Consumers will be able to experience
the interactive surfaces
that will be available in every Starbucks store.
There will be separated "Starbucks Stores" for purchase purposes only.
Because it reflects the user's dynamic personality.
from 19-25 years old