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PEST Analysis - xx; xx Product
Transcript of PEST Analysis - xx; xx Product
Improving quality of education
Initiatives to establish high performing schools and meritorious scholarships for exceptional students
Increasing emphasis on education
MYR 38.87 billion allocated to Ministry Of Education for operating and development expenditure
Introduction of GST in 2014
Advertising code dictates that all advertising must:
Be legal, honest and decent
Project Malaysian culture and identity
Be prepared with a sense of responsibility to consumers and society
Advertising claims must be supported by relevant evidence
PEST Analysis on Malaysia; Education
•Inability to create skilled labour due to subpar education system
Shortage of about 700,000 skilled workers from 2013-25
International School Consultancy Research Ltd:
“The next ten years will, no doubt,
see a dramatic growth in the international schools market, and this demand continues to come from the expanding expatriate market and the increasing number of wealthy local families who are recognising the benefits of an English-medium education for their children.”
Malaysia’s GDP per capita (2014)
3% increase from 2013 (US$6,786.19)
Steadily increasing over the past 5 years
Average household spending over all income levels increased over 2008 - 2013
Malaysia's Higher Education Landscape comprises of :
Private and public institutions,
and community colleges
GDP per Capita
Over one million students are split between these institutions (private universities take the bulk)
Malaysian students are increasingly seeking instruction at foreign universities
There is an increase in twinned universities and ‘Malaysian branches’ of popular universities in the USA and the UK in particular
University campuses in Malaysia are always over-subscribed, and the demand for higher education is growing every year
•Well-developed cellular infrastructure
•High mobile penetration rates;
3G services are widely available in cities and operators are rolling out 4G LTE networks as well.
Increased Enrollment in Private institutions.
Increased demand for education
57.5% rise in consumer expenditure from 2008 - 2013
Increasing preference for private schools over public schools
2009 decision to switch the teaching of maths and science to Bahasa
International school Enrollment has increased from under 6,000 in 2009 to over 34,000 in 2014
Number of registered international schools grew to 90 from only 41 in 2009.
Half the students enrolled in international schools are Malaysian nationals, and this proportion is growing especially quickly at primary level.
Price structures are changing to fit this new demand
2013: 43m mobile phone subscriptions
55.1% expansion over 2008
National Association of Private Education Institutions
International schools traditionally charged between RM50,000 and RM60,000 a year for tuition.
More affordable schools have emerged, charging RM10,000 to RM30,000.
Advertise through the internet
The official language of Malaysia: " Bahasa Melayu "
Bahasa Melayu is the language required in all governmental communication, and most advertising.
•It is not the only language of the country.
• 29.% of Malaysia's population are Chinese, speaking various dialects of Chinese.
• Additionally, just over 8% of Malaysians are ethnic Indians, primarily Tamil-speaking but encompassing a wide range of other Indian languages as well.
Malaysia's wealthy spend significantly more on education than people of lower income levels
Excellent highway system connecting major cities on the main landmass of Malaysia
Development of a lively coach travel industry
Numerous local and national companies operating out of tourist hubs, major cities and provincial centres daily
Political; 10th Malaysia Plan - A demand for the establishment of high quality schools
Economic; Increase in purchasing power, private education is more affordable and popular especially amongst the wealthy
Social - Growing demand for higher education; specifically foreign/twinned universities
Social - International schools are becoming more affordable
Technological - Innovative teaching techniques
Technological - Demand for a modernized transportation system
The official language of Malaysia is ________
A private, foreign university that provides a international, english-medium education