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Women in Advertisement
Transcript of Women in Advertisement
Women's Bodies in Advertising
Victoria 's Secret Advertisement (2013)
CONTEXT & AUDIENCE
:: Different perceptions of beauty in the 1950's and in the 2000's.
:: "Transformation of beauty over time"
:: Directed to woman of different time periods.
- Stackling of facts
- Emotional appeal
- Cause and effect
- Testimonial (Quinn O'Hara)
- "Money-back" guarantee
- Minimum use of facts
- Glitering generality
- Transfer (Sex Appeal)
- Technical jargon
A lot of text - left to right - eyes move across a text
It seems everything in on one plain (perhaps only the woman)
Text boxes/bubbles used for specific texts.
Victoria Secret Advertisement:
Seems to be 2 plains - text and the women.
Do not read across the text (emphasis)
THEIR PURPOSE, THEIR ULTIMATE GOAL: TO SELL
As any advertisement, their aim is to sell the product(s).
Use of attractive woman (Sex appeal)
Ethical matters: Both advertisements are promoting, "selling" a body type
EMPHASIS AND COLOUR
Not a specific emphasis.
Different colours are used in the text boxes to emphasize differents texts (and information)
Victoria Secret Advertisement
The main emphasis are the 4 women.
There are 2 sections of text - cretaes greater emphasis on the 'I love my body.'
Bold - HD
THE USE OF WOMEN
They both show women in underwear/ swimwear - purpose to show their body.
Both targeted towards women specifically their body.