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Women in Advertisement

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by

Adriana Tapia

on 18 February 2014

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Transcript of Women in Advertisement

By: Adriana Tapia and Almudena Tesorero
Women's Bodies in Advertising
Wate-On Advertisement
(1955)

Victoria 's Secret Advertisement (2013)
Similarities
Differences
CONTEXT & AUDIENCE
Context:
:: Different perceptions of beauty in the 1950's and in the 2000's.
:: "Transformation of beauty over time"





Audience:
:: Directed to woman of different time periods.
TEXT

Wate-On Advertisement

- Stackling of facts
- Emotional appeal
- Cause and effect
- Bandwagon
- Testimonial (Quinn O'Hara)
- "Money-back" guarantee
VS Advertisement

- Minimum use of facts
- Glitering generality
- Transfer (Sex Appeal)
- Technical jargon
Wate-On Advertisement:

A lot of text - left to right - eyes move across a text
It seems everything in on one plain (perhaps only the woman)
Text boxes/bubbles used for specific texts.
Victoria Secret Advertisement:

Seems to be 2 plains - text and the women.
Do not read across the text (emphasis)
'Shop now'
ALIGNMENT
THEIR PURPOSE, THEIR ULTIMATE GOAL: TO SELL
As any advertisement, their aim is to sell the product(s).
Use of attractive woman (Sex appeal)
Ethical matters: Both advertisements are promoting, "selling" a body type
EMPHASIS AND COLOUR
Wate-On Advertisement

Not a specific emphasis.
Different colours are used in the text boxes to emphasize differents texts (and information)
Pastel colours
Victoria Secret Advertisement

The main emphasis are the 4 women.
There are 2 sections of text - cretaes greater emphasis on the 'I love my body.'
Bold - HD
THE USE OF WOMEN
They both show women in underwear/ swimwear - purpose to show their body.
Both targeted towards women specifically their body.
Full transcript