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Ethical Issues: Abercrombie & Fitch

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Ethan Provencal

on 20 February 2014

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Transcript of Ethical Issues: Abercrombie & Fitch

Treatment of Consumers
“A lot of people don’t belong [in our clothes]. Are we exclusionary? Absolutely” - Mike Jeffries, CEO of A&F
Child Labor Issues
But are among many brands that are fueling modern-day slavery by negligence as reported by Not for Sale*
Ethical Issues: Abercrombie & Fitch
Abercrombie and Fitch Boycott
Canadians should not continue buying clothing or other products from Abercrombie and Fitch. The store only targets fit, young, and attractive buyers and discriminates other consumers by their appearance. This treatment of consumers can have effects on ones mental health, self esteem as an example. The brands constant image of the ideal human can drive consumers to try and become that human, at whatever risks. Some may take unsafe eating and health choices to become thinner and more "presentable" to what Abercrombie has deemed attractive. Not only does this company make many consumers feel bad about their appearance, it also promotes people changing to become "better looking" which could risk their health. Altogether Abercrombie and Fitch is an unethical company which Canadians should not shop.
Body Image Messages
CEO of A&F claims that they are exclusive to attractive and fit consumers
Abercrombie and Fitch refuses to supply sizes 10+ for women
Arguably more blatantly in your face about sex and body image than any other brand marketed towards teenagers in retail history
Do not want "overweight" women wearing the brand
* Not for Sale is a non-profit organization to abolish human trafficking and forced labor
Provides the message that you must be fit and in amazing ("poster worthy") shape to be seen as attractive
Code of conduct states that they will not tolerate slavery and child labor.
http://www.anfcares.org/sustainability/social/code of conduct.jsp

Temin, Davia

Posnanski, Tony

Matus, Morgana

McGregor, Jena
Full transcript