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Matrix Advertising | Marketing

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by

Abdelrahman Sokkar

on 19 August 2013

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Transcript of Matrix Advertising | Marketing

Market
ing

Strategic Planning
Marketing Research
SWOT Ana
lysis
S
T
P
The 4 Ps
"Marketing Mix"
Matrix Advertising
Vision
Mission
Objectives
S
pecific
M
easurable
A
chievable
R
ealistic
T
imed
Need
Want
Demand
Price
Value
The Macro environment
The Micro environment
Competition factor
Suppliers
Public
Customers
Market Research Process
Observational Research
Focus Groups
Survey Research
Internal Analy
sis
Strengths
Weaknesses
External Anal
ysis
Opportunities
Threats
Segmentat
i
on
Geographic
Demographic
Psychographic
Behavioral
Targeting
Positioning
P
ro
duct
Consumer Product
Business Product
Se
rvice
Intangibility
Perishable
Variability
Inseparability
Product Style & Design
Packaging
Labeling
Branding
Brand Equity
Product Features
Product
life-cycle
P
rice
Monetary Price
Non-monetary Price
Direct distribution
Indirect Distribution
P
l
a
c
e
P
r
o
m
o
t
i
o
n
PUSH Strategy
PULL Strategy
Full transcript