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Databases and Secondary Research
Transcript of Databases and Secondary Research
40,000 public and non-public companies available
Includes company locations and contact information
Shows companies top competitors and provides summary financials Databases and Secondary Research Lauren King
Enwil Berrios Maldonado Conducting Academic Research It has been reviewed by a significant amount of peers working in the same field. Peer Reviewed: Hoover School Databases Database An organized collection of data used for efficient retrieval Other Useful Sources Magazines
Newspapers Advanced vs. Basic Searches Basic:
Only one search field Advanced:
Multiple search fields
Many other search options
Restricts search to defined categories Scholarly (Academic): Primarily concerned with academic study Exhibiting the methods and attitudes of a scholar Having the manner and appearance of a scholar Where to Start Simplifying? Break your topic or question into 3 parts
1. Understand the background of your topic
2. Know who you are looking for, author or company.
3. Time period of topic and publication. Mintel Gives you the broad picture for your research; Macro
Good for market research; defines the structure of market
Shows the competition in current market
Explains the consumer behavior Questions To Ask Yourself How they've backed up their argument?
Are there facts and figures there?
Are they properly sourced?
Can I go back to the original facts and check them out for myself? Secondary Research: The systematic review and synthesis of existing primary research How to Assess the Quality
Of Gathered Information Reliable Sources: Includes a bibliography
Can be found in an academic database
Websites with .gov or .mil URLs are usually more reliable than those with .com or .net
Websites with .com can be created and edited by anyone Non-Academic: Can be written by anyone
Can be found online
Not always credible Academic/Peer Reviewed Non-Academic Usually published in a journal or university publisher Wikipedia is community-edited Acceptable for academic use Unacceptable for academic use Available on databases Available on open, free internet sources Always cite sources in the form of footnotes or bibliographies (work cited) Not all sources are cited Written by scholars/researchers
of a particular field Could be written by anyone, without credentials Business Publications Works Cited http://library.umassd.edu/
Bovee, Courtland and John V. Thrill, Business Communication Today. 11th Edition. Boston: Pearson. 2012