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Unit 7 - Understanding the Creative Media Sectors

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Kasie Robertson

on 7 May 2014

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Transcript of Unit 7 - Understanding the Creative Media Sectors

Unit 7 - Understanding the Creative Media Sector
Media Ownerships
Session Aim - To examine different types of ownership in the media sector.
Synergy
Convergence
Task
1. In pairs, research a media conglomerate.

2. Create a poster
demonstrating what this
company owns.

3. Define the ownership of this company, using the correct terminology.


Media Ownership
Subsidiary
Vertical Integration
Horizontal Integration
Session Objectives -
1) Understand the structure and
ownership of the media sector
Lo1 - Define the different types of ownership in the creative media sector.

Lo2 - In pairs, create a poster about a current media conglomerate.
The media sector has a range of different
Conglomerates

D.V.D
Game
Soundtrack
Promote! Profit!
internet
Games
Photography
Video
Shares or owns each part of the production and distribution process.
Increases profit!
When a company develops by buying smaller companies in a similar sector.

Helps to increase the quality of synergy.


good or bad thing?
Also used to take out
competitors.
- Parent
Company
Full transcript