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CSR-Prezi

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by

Huong Nguyen

on 24 December 2014

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Transcript of CSR-Prezi

Companies should focus on profit or have greater CSR to the society?
III. Actions performing CSR
VS
OUTLINE
I. Definition

II. CSR's benefits

III. Actions performing CSR
I. Definition
CSR = Corporate social responsibility
Eg: Children Inspire Design company :
Using + recycling materials
Companies should have
GREATER focus on CSR >> profit
II. CSR's benefits
1. To Society
Improved living standard
E.g. Coca-Cola company commits US $30 Million
to Clean Water Projects across Africa
Better public health
- Safe, qualified products/ services
1. To Society
2. To company
Attract, retain happy workforce 
Boost long-term profit
Build brand loyalty
II. CSR's benefits
2. To company
2. To company
- protect environment, human & animals rights
--> Make profits of > $60 million a year
1. Sustainability
* Environmental responsibilities

* Community responsibilities
* Environmental responsibilities
Industrial waste water treatment
Recycling
VEDAN company
TRAPHACO company
* Community responsibilities: Charity
sports events
blood donations
other initiatives.
PWC regularly participate in charity
2. Stakeholder theory
III. Actions performing CSR
* The central focus is giving attention to every stakeholder in the entire company
Nguyen Thi Linh Chi
Vu Manh Nhan
Bui Phuong Linh
Nguyen Thu Huong

2.1-To Customers
Provide services or products with best quality
2.2- To Employees
2.3- To government
Eg: Toyota Vietnam: involves in a lawsuit, launched series of 9000 defective products (Innova)
Have warranty policies: to replace/provide a solution.
Respect employees: Because your employees will have contact with your customers
Public firing of Abel Lenz (infront of 1,000 other employees) by CEO Tim Armstrong
Follow all legislation in taxation, VAT
--> contribute to the country’s economic development
The rate of consumers who care about social and environmental activities of a company
- 80% of young people want to work
for an ethical company.
(Cone Millennial Cause group)
- 42% of PR is based on CSR
(The study of Reputation Institute NY)

Have positive public reputation (PR)
Polluted environment rate: 80%
CSR award in 2007
References
http://www.businessnewsdaily.com/4679-corporate-social-responsibility.html
http://www.businessnewsdaily.com/5499-examples-socially-responsible-businesses.html
http://www.childreninspiredesign.com
http://www.referenceforbusiness.com/encyclopedia/Sel-Str/Stakeholder-Theory.html#ixzz3MCgKdrHz
http://www.nielsen.com/content/corporate/vn/vi/insights/2014/trach-nhiem-xa-hoi-2014.html
http://vnexpress.net/tin-tuc/thoi-su/vedan-la-thu-pham-giet-song-thi-vai-2150486.html
http://www.pwc.com/vn/vn/about-us/corporate-responsibility.jhtml
http://www.borgenmagazine.com/benefits-of-corporate-social-responsibility/
http://www.simplycsr.co.uk/the-benefits-of-csr.html
http://www.forbes.com/sites/jacquelynsmith/2012/12/10/the-companies-with-the-best-csr-reputations/
http://www.forbes.com/sites/jeannemeister/2012/06/07/corporate-social-responsibility-a-lever-for-employee-attraction-engagement/
http://www.scielo.org.co/scielo.php?pid=S0121-50512010000200002&script=sci_arttext
http://www.csrwire.com/press_releases/22456-The-Coca-Cola-Company-Commits-US-30-Million-To-Clean-Water-Projects-Across-Africa


88% of customers - likely to buy from
a company that supports, engages in
activities to improve society.
CSR impact on employees
2.1-To Customers
--> 12/4 Toyota Vietnam has started a campaign
with free repairs to the 278 Camry
2.2- To Employees
Give non-financial/Financial Incentives.
-> A bussiness's concern for social welfare
E.g. Unilever Factories & Logistics
have reduced CO2 by 1 Million Tonnes since 2008
Environmental protection
- Recycling
- CO2 reduction
- founded ‘The Body Shop foundation’ charity
- supported a fair trade program
- did anti-animal testing...
Eg: The Body Shop has
- Corporate-sponsored community education
- Housing and anti-poverty programs
- Charitable contributions
Say "No" to tax avoidance/ tax evasion
“Come from a place of being socially responsible – you owe it to our future generations.”
~ Arvind Devalia
It is not just making money
Full transcript