Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Social PR & Digital Advocacy: USA for UNHCR's Blue Key Campaign

It's not easy to give a faceless, voiceless people a voice. SBC Inc. designed and implemented strategic digital PR, with a liberal helping of online community building and social engagement did just that, generating focused, measurable results.
by

Shonali Burke

on 4 December 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Social PR & Digital Advocacy: USA for UNHCR's Blue Key Campaign

The Blue Key Campaign
The Challenge:
Results
How do you give a voice to people who are
nameless
, faceless,
voiceless
, and homeless?
Tell refugee stories in a compelling way
through those who DO have a voice
, i.e. ...
Build a cadre of "
Blue Key Champions
" - digitally engaged, cause-passionate community leaders

Educate
and
empower
the Champions to advocate for refugees and the Blue Key
The Strategy
Influencer outreach + community building =
Social PR
Blogger outreach
& increasingly frequent blog posts on the campaign
Building the Champions Hall of Fame &
social proof
Regular
content
generation
Incredibly effective social media fundraisers such as "
tweetathons
"

Integrating analytics
to track the most effective outreach elements
Campaign Elements
Awareness began to increase
via social channels ...
What Started to Happen?
... as Champions got
more invested
, more keys got
sold
...
the campaign
goal was exceeded
the email file grew
along with the community; and
... and
more Champions signed on
, thereby increasing the campaign's reach
it became a model on
community-building, digital advocacy and measurement
Full transcript