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The Velvet Rope - Creating Special Events that are Truly "Special" (VIP Experiences - Revised)
Transcript of The Velvet Rope - Creating Special Events that are Truly "Special" (VIP Experiences - Revised)
Rotate when we tell you and share either your idea or the other person's idea with the next person
What kind of event is this?
What makes an event idea good?
Potential to raise money
Not too much work
Talk about what we DON'T want in an event
Identify what we DO want
How to execute a good event
Why are they bad?
What are we trying to do?
Transactional or Philanthropic?
Front loaded or Back loaded?
Who is your market?
Exercise: What events work for which audiences?
A little "red carpet"
What makes a VIP experience?
Toy, Tool or Treat?
Did you accomplish your goal?
Did it engage people?
Are the results replicable?
Was it worth the effort?
Does it feel like a good event for your organization?
The Velvet Rope
Creating Special Events that are Truly "Special"
Too much work!
Why should we care if you don't
Same old, same old:
Fundraiser or a Party?
Did you have to drag someone to this??
All You Can Eat:
Let's do it ALL (and none well)
We're just not that into you.
How are you being extraordinary?
The Pizza Crawl
Back in the day
You wanna be in pictures
You've been here all day...
There's a difference between a cash cow and a sacred cow
Good events are focused on
What's your BEST event idea?
Alice Ferris, MBA, CFRE, ACFRE
James Anderson, CFRE
You need to get outside!
San Diego Conference