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Copy of No time!

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by

Imelda Lim

on 8 December 2013

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Transcript of Copy of No time!

The End
Tem-Plate
Goldilocks'
Forging ahead in
materials design
Findings
Production
Process
Product
Q & A
Marketing
Prototype
design

Company
Profile
Finance
SWOT
analysis
Management
Goldilocks Ltd.
Market
Marketing
Finance, Risk & Exit
Aim: "Eating it right"
Ceramics tableware
Full view
Components view
Kind of food used on plates
Both [60%]
Hot [38%]
Cold [2%]
Yes [97%]
No [3%]
Improvement in satisfaction if food
is kept warm for a period of time
Yes [90%]
No [10%]
Inconvenient to heat up food?
Yes [93%]
No [7%]
Willingness to try
No [12%]
Yes [88%]
Willingness to purchase if affordable
Polycarbonate Rim
Injection Moulding
Stainless Steel Base
Polypropylene Casing
Friction welding
Machining for screw linings
Injection Moulding
Stainless Steel Plate
Machining for screw linings
Friction welding
Phase Change Material (PCM) Capsule
Process
Advertising and Promotion
On-line
Off-line
Distribution
Virtual
Physical
$500,000 start-up cost from Angels' Investors
Only need $50,000 to start
Plans at different phases
Lowest Sunk costs
Profit - 6th month onwards
Balanced risks and exit strategies
Break even in first year
Saturation point in second year
Sales Decline in third year
Strengths
Opportunities
Niche
Minimal risks
Negligible overhead costs
Unsaturated market
Unrestricted sales by geographical boundaries
Weaknesses
Novel product
Threats
High barrier to entry
Thank you for your kind attention.
I keep your coffee warm!
Friction welding
Metal Inert Gas (MIG) welding
Year 1
Year 2
Year 3
Year 4
Outsource
further penetrate market
self manufacture
export overseas
Price willing to pay
< $10 [45%]
$10-$20 [46%]
$20-$30 [7%]
>$30 [2%]
Duration of consumption for a plate of food
15-30 mins [75%]
> 30 mins [12%]
10-15 mins [8%]
5-10mins [5%]
Marketing
Campaign
2000 samples
Roadshows
Social Networking Websites
Brainstorming: Translation
1. Functions

2. Constraints

3. Objectives
Market Size
and Trends
Increase in popularity of "casual up-scale" dining
Target Group
Hotels and Restaurants

Mass Consumers
In 2011, there are over 2000 restaurants in Singapore.
Over 100 potential customers!
Competition?
No alternative product in the market
Challenge?
Industry Overview
Worldwide Trends
Target audience
First phase
Second, third. fourth phase
Fifth phase
Batch size of 2000
Outsourcing
Batch size of 30000
Outsourcing
Batch size of 30000
Self-manufacture
CFO
CMO
CEO
CLO
DPD
Full transcript