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Cloud Computing

Assignment #2, Understanding McLuhan, Fall 2012

Stephanie Viggiano

on 7 December 2012

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Transcript of Cloud Computing

Assignment #2
Understanding McLuhan Fall 2012
The New School, Media Studies

November 12, 2012
Stephanie Viggiano Definitions NOUN
the practice of storing regularly used computer data on multiple servers that can be accessed through the Internet. First used 2006. Merriam Webster. Definitions continued 5 essential characteristics of cloud computing:
on-demand self-service
broad network access
resource pooling
rapid elasticity
measured service

Service models
software as service
platform as service
infrastructure as service

Deployment models
private cloud
community cloud
public cloud
hybrid cloud Time, Space, & Sensory Effects Time:
Cloud computing technology exists whenever there is access to cloud servers.


There is hesitation because the information is shared (though the relationship is invisible) with a provider. For instance, important business documents can be potentially misused because of Time Effects -Instant and on-demand
-Cloud computing is asynchronous. It exists whenever there is access to cloud servers and internet. Bibliography Personal Comments: Why did I choose cloud computing? How do I use my cloud computing services? I think cloud computing is a rising technology that is creeping up behind us. We use it often, but I don't think all of society is aware of how it is NOT concrete; how at any moment, your info could be gone and maybe not recoverable. Despite this, I use cloud computing everyday. My major tools that I use on my laptop, tablet, and smartphone: Mail, Reminders, iCal, Facebook, Twitter, Evernote, iTunes, etc. are all cloud computing services. I rely on these services daily to make my life more organized and streamlined. Cloud Computing is definitely in its early stages, but I'm excited to see how this industry is going to grow and how we are going to change even more so because of it. To make this presentation ironic, I decided to create Assignment #2 on Prezi, as it is a cloud service for presentations. I've found it fun to create this presentation (the spatial grid is fascinating), yet I can't help but think how sad I would be to lose it! There goes the paranoia--kicking in! My Prezi can be exported as PPT but cannot be re-added to Prezi upon a loss. After having a few external hard drives fail, I became interested in the possibility of storing everything on a cloud server via Google Drive. I tried it for a few months and it was great for my smaller files but not great for my large files: photos, applications and my iTunes music library. Until cloud computing becomes more reliable and the price goes down (apparently a prediction in many business and computer magazines), I'm going to stay comfortably in the middle of the cloud and the concrete. On the whole, it seems that a lot of what I do is either loosely stored on my hard drive or just not on the hard drive at all. For homework, I recently started using Evernote, so I can work on my iPad and laptop harmoniously. Since I travel often, it's great to have the capability to access and edit my work from anywhere that I have WiFi, 4G, or LTE service. I solely rely on the cloud to support my work and personal life and am slowly realizing how much it would affect my life if any of my information was lost or tampered with. I do admit to walking the fine line between trust and paranoia with cloud services, but I have yet to swear it off. I'm sure if I have a bad experience, I might. I'm looking forward to the future of this up-and-coming medium. model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g. networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. National Institute of Standards & Technology. All info on slide from NIST document sourced in Bibliography. Continued... Cantu, Ana. "The History and Future of Cloud Computing" Forbes Magazine, 20 December 2011. <http://www.forbes.com/sites/dell/2011/12/20/the-history-and-future-of-cloud-computing/>

Clark, Jack. "Cloud computing: 10 ways it will change by 2020" ZDNet, 31 July 2012. <http://www.zdnet.com/cloud-computing-10-ways-it-will-change-by-2020-7000001808/>

HighT3chDad, "Cloud Computing Explained". YouTube.com. 29 September 2008. <http://www.youtube.com/watch?v=QJncFirhjPg>.

Foster, David. [ILLUSTRATION] "How Cloud Computing Will Change Business" BusinessWeek.com. <http://www.businessweek.com/magazine/toc/09_24/B4135cloud_computing.htm>

Kraft, Timothy. "McLuhan's Tetrad Applied to Internet" Mind Before You Mine, 12 July 2010. <http://mindbeforeyoumine.com/2010/07/12/mcluhans-tetrad-applied-to-internet/>

McLuhan, Marshall and Eric McLuhan. "Laws of Media: The New Science" University of Toronto Press, Toronto, ON, Canada: 1 March 1992.

Mell, Peter and Timothy Grance. "The NIST Definition of Cloud Computing" The National Institute for Standards and Technology, September 2011. <http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf>

"Playboy Interview: Marshall McLuhan". Playboy: pp. 26–27, 45, 55–56, 61, 63. March 1969.

Taylor, Jim. "Cloud Computing: Lose my data, lose myself?" COMPUTERWORLD Blogs, 15 October 2009. <http://blogs.computerworld.com/14921/cloud_computing_lose_my_data_lose_myself/> Cloud Computing Timeline 1969 2009 1997 Image from BusinessWeek.com. "Cloud Computing Explained"
by HighT3chDad/GoGrid.com Cloud Computing Space Effects Sensory Effects Popular Cloud Applications Today Evernote iCloud by Apple Spotify Box.net Hootsuite Calendar, contacts, mail, photos, music, video Text, pictures, web clips Music Cloud file storage Schedule social media posts via HS servers Blog, calendar, contacts, forums, wikis for school Cloud file storage Calendar, contacts, Gmail, photos, music, video, Google Apps/Docs, file storage on cloud E-mail marketing and e-mail list manager, interface with 3rd party cloud apps and social media outlets Basecamp Cloud project management collaborative tool Cloud-based budget managing tool Cloud-based presentation software GoToMeeting Cloud web conference management Cloud free/open source content management software Skitch Cloud based screenshot capturing and editing application Django Cloud Python web framework for online development THE NEW SCHOOL Using Cloud Computing Concept first introduced by technology pioneers J.C.R. Licklider (of ARPANET) and John McCarthy (AI pioneer) "Cloud computing"
first used as a term by Ramnath Chellappa, then information systems professor at University of Texas Cloud computing services revenue up to $58.6 billion A recent cartoon portrayed a little boy telling his nonplused mother: “I’m going to be a computer when I grow up.” Humor is often prophecy. What does McLuhan think? McLuhan's Tetrad Social & Psychic Effects Tetrad Applied
Cloud Computing Enhance:
Extension of the conscious mind through various filetypes, expression unencumbered due to the nature of cloud computing.

Instant editing and retrieval of information when server and internet are available.

Pen and paper, "snail mail", printed mediums

Moving entirely to mobile. No more desktops, used only via mobile device with either cell service (completely on cloud) or WiFi connection TNS uses Blackboard and WordPress for course materials and for online courses. TNS uses Google for e-mail, file-sharing, calendar, etc. The Future of Cloud Computing -Root medium is intangible. It is controlled by the concrete device chosen for use (desktop, smartphone, tablet, etc.)
-Seemingly limitless but is controlled by uptime of cloud servers, cloud server capacity, and user's ability to access a reliable internet connection and the speed of that internet connection as well. -Multi-sensory: sight, sound, touch
-Point of access is a concrete electronic device that interacts with the cloud via software.
-Cloud computing becomes truly multi-sensory whenever information stored and retrieved on the cloud becomes transferable to other mediums like paper. Info & photos can be printed and a new of type touch sense (not just tablet or mouse interaction) is added. -Enhances social interaction through social media, cloud service software that has interactive options, etc. when user has internet connection.

-TRUST! Users must trust companies that manage cloud servers with their own data and essentially their identity. Not always a way to have extra copy except to transfer them to another medium (text file, word document, PDF, etc.)

-PARANOIA is an equal and opposite side to trusting. This feeling is without a doubt valid since there are always issues of security vulnerabilities and issues of reliability--be it of product integrity or integrity of the employees that are privy to your personal information.

-FRAGMENTATION of the self is possible since valuable (whether emotionally or monetarily) information is sent out. Paranoia can
result from this fragmentation. Because of features of cloud
computing, online personas can also further
contribute to fragmenting the self. -Hardware will be further divided from software in that infrastructure will not able to be traced. The cloud will be so vast and shared information will be plentiful with lots of providers of servers. This ultimately leads to "Invisible Computing".
-Low-cost hardware in 2020 will provide almost disposable servers and storage
devices. Cloud computing will become cheaper over time with advanced processor chips.

-Businesses are jumping on the "cloud" train. It is cheaper to provide customers with low-cost, high performance cloud services. Additionally, it can help businesses internally operate by changing the mediums with which they're used to working. USE LEFT + RIGHT ARROW KEYS TO NAVIGATE THROUGH PRESENTATION ONCE IN 'PRESENT' MODE.
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