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Market Analysis of Nespresso Vetuoline

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by

Izzy Parker

on 9 May 2014

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Transcript of Market Analysis of Nespresso Vetuoline

Place
Sold at cooking stores
William and Sonoma
Amazon
Nesspresso Website
Price
The price of this one of a kind product is $349. This machine comes in three colors red, chrome, and black. This comes with the milk frother, and the actually coffee maker.
Packaging
The packaging of the Nesspresso Vertuoline comes in a chic brown box. The Nesspresso symbol is in a light brown that shine when the sun shines on it.
Promotions
The website is very sophisticated
Commercials have lots of Snob Appeal
Opportunities
Strengths
Promotions are the biggest strength
It makes it look very expensive and nice
Has lots of Snob Appeal
Weakness Better
lower the price
sell it in more stores
have more special offers
have more commercials
Threats
Keurig
Starbucks
Bialetti
Weaknesses
There biggest weakness is the Price
It is very expensive
$345
plus shipping
other companies have same product for cheaper

Market Analysis of espresso VetuoLine
Full transcript