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SCAN NO MORE

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by

Zhen Zhi

on 12 November 2012

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Transcript of SCAN NO MORE

Background photo by t.shigesa Tapping of EZ-Link cards at MRT gantries, using contactless RFID smart card Current Market Implementation SCAN-NO-MORE
System 1) Taking out the EZ-link card becomes a chore
2) “Card error”/ "Please Top-up" resulting in inconvenience
3) Inconvenience to those physically disable commuters Problem Faced Scan-No-More system
- Contactless Passive RFID tags placed in debit cards
- ERP like Gantries

No longer need to tap in! Solution DAMIEN NIANG
MELANIE FOO
TAN ZHEN ZHI
JEANETTE WONG
G18 Wireless non-contact system
Radio-frequency electromagnetic fields
--> Transfer data from a tag attached to an object
Read from up to several meters away
RFID tags in IU allow recognition of vehicle and for deductions to be made accordingly RFID Tagging ERP System - Vehicle passes the ERP gantry, the first antenna detects it through directing infrared light
- Information is transferred to the Land Transport Authority (LTA) control center
- Central computer system to ensure ERP gantries are working properly
--> monitor the equipment, processing of financial transactions
Corporate Model
Research and development laboratories.
Takes time to be ready and available for the market Scan-No-More System RFID Scanner & Central Computer System RFID scanner scans the specifically coded RFID tag
Information sent to Central Computer System
Like ERP gantries, Central Computer System will then process the information
Deduct transportation fees accordingly from commuter’s bank account Camera & Radio Antennae Gantry doors are always open
Camera & radio antennae detect people walking through gantries
IF RFID scanner does not detect RFID tag simultaneously
Gantry doors will close
Prevents people without the card from entering RFID Tags Passive RFID tags will be placed in debit cards
RFID tags inserted into the debit cards banks
RFID tag coded specifically
RFID tags can be left in the bags and pockets of commuters
Can save the hassle of taking out their cards and tapping them on a scanner Increasing number of gantries
Organise flow of entry and exit
Business model to create and capture value
Earn a profit from the invention through the sale to all MRT stations
Benefits to the commuters
Rapid rate of diffusion where the system will be widely adopt quickly in the whole of Singapore MRT stations or even internationally. Business Model
Generic model of innovation Bottom of the S-curve, before the point of inflection.
People/market being apprehensive
Product performance not high.
However, more receptive when implemented.
Descriptive value:
Predict course or developmental path of innovation
Previously:
When EZ-link cards in use, market's stable.
Now:
Disrupt the stability
Stability increase
The period of stability will arise.
Technological discontinuities call for new skills etc
Result in obsolescent of existing technology “tapping system”
Explain inertia- the reluctance of existing firms to adopt a new technology Business Model
Using Theories of Innovation: Technology S-Curve Business Model
Forms of Innovation: Diffusion Business Model
Forms of Innovation: Commercialization Business Model
Forms of Innovation: Invention Continuing developments in computing & communications
Facilitated information transfer and outsourcing
Actively take on role of system integrator
Manage the innovation process
Integration of the development activities Impacts Analysis Consumers
Social
Political & Economic
Security Concern Transport Industry
Social
Economic
Environment Advantages
Infinite convenience to the public.
Caters to the elderly
Entry or exit easier for wheel chair bound or baby prams
Disadvantages
Big scale change
Some public may disapprove such system and prefer the traditional way.
Politicians debate on the issue, which can take up years to implement
High cost and maintenance
Government intervention
Higher transportation fees
Collaboration with banks
Hard to track the amount that is deducted
Refunds are more of a hassle if the deduction is wrong.
Crowd control problem during the peak hours
Employ more security guards-> higher cost.

Two Extreme Situations: Increase in commuters or otherwise. Why?
Higher cost
Less air or petrol pollution caused by the bus
Save energy and fuel costs
Gantries unsightly in the station. Main Aim: To improve the quality of public transport in Singapore.
By introducing Scan-no-more, we hope to tackle:
Problem of overcrowding of people
Ensure a smooth transition
Aid those who are disabled and those hands are filled
Convenient
Efficient Business Model
Using Theories of Innovation: Punctuated Equilibrium Impacts on Consumers: Social A total of seven steps have to be fulfilled in order for the Scan-No-More system to be a success in the market. Business Model
Models of Innovation Process: Network Model Impacts on Consumers:
Political and Economic Impacts on Consumers:
Security Concern Impacts on
Transport Industry: Social Impacts on Transport Industry:
Economic and Environmental Conclusion THANK YOU!

Q & A BUSINESS MODEL AND CONCEPTS BEHIND SCAN-NO-MORE
Full transcript