Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Problems at Perrier

No description
by

Jayne Lowe

on 9 September 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Problems at Perrier

Problems at Perrier
Perrier the Iconic Brand
Company was founded in 1898 by Louise-Eugene Perrier.

The main product is mineral water.

Steady growth was seen in the company until 1980 when it escalated.

1.2 billion bottles of mineral water, half of which was sold in the US.
The Problem
Benzene in a bottle = collapse in sales in US.

In 1992 output had halved and the company was close to bankruptcy.

Nestle bought the company, but sales still did not increase and the brand remained unprofitable.
Thank You!
Courtney, Louise & Jayne
Resistance to Change
93% of workers belong to a union

Management claims that changes cannot be made due to the CGT union.

Dumping of the Badoit Rogue bottles.
Causes of Resistance
Collapse of sales could lead to fear of job loss.

Company's plan to cut 15% of their workers solidified this fear.

Placement of competitor's Bandoit Rogue bottles in the staff cafeteria.

Poor communication between management and staff.
Full transcript