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Google Glass

Campaign for Comm 451B
by

Allison Shiba

on 12 July 2013

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Transcript of Google Glass

Taylor Golub, Dorado Quick, Amy Ruaburo, and Allison Shiba
1
2
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Table of Contents
Company
Founders: Larry Page & Sergey Brin
"Backrub"
Origin of "googol"
Product
New product categoy
Most innovative hands-free device
evolutionary design
directions right infront of you
speak to send a message
answers without having to ask
Competition
Vuzix M100 Smart Glass
Android/iOS software
under $500
2 hours hands-free
Less augmented reality
<economictimes.indiatimes.com >
<http://www.google.com/glass/start/what-it-does/>
Customers
25-39
Males > females
Bachelor's degree or higher
$70,000+ income
Taylor Golub, Dorado Quick, Aimee Ruaburo, and Allison Shiba
Positioning
Statement

Sales
Objectives

Communication
Objectives
Google Glass
Sales
New product categoy
Most innovative hands-free device
evolutionary design
directions right infront of you
speak to send a message
answers without having to ask
Product
<economictimes.indiatimes.com >
<http://www.google.com/glass/start/what-it-does/>
Vuzix M100 Smart Glass
-Android/iOS software
-under $500
-2 hours hands-free
-Less augmented reality
Competition
25-39
Males > females
Bachelor's degree or higher
$70,000+ income
Consumer
Demographic
http://www.engadget.com/2012/06/27/google-glass-details-voice-command-connectivity-options/
-Founded in 1998: Larry Page & Sergey Brin
-Incorporation: September 4, 1998
-Initial public offering (NASDAQ):August 19, 2004
Backrub
Developed a search engine
"googol"
Gmail established April 1, 2004
Android partnership = open platform for mobile devices and open handset alliance established 2007
Google Chrome established September 2, 2008
Google + released June 2011
Google Glass is expected to be released in 2014, while the pre-ordered explorer edition will be released 2013
Product Features
Wi-Fi & Bluetooth will be used to send
pictures and connection to other
smartphones
Glass will run Android; small screen in
front of your eye; motion sensors
GPS; 3/4G
Front facing camera with flash

Expected cost: $1500
Introduces
The
BLACK
Label
Political/Legal
Economic
Social
Technology
P.E.S.T
Jan. 31, 2013- Google Glass hit the FCC
Partnerships: Google, Android, Oakley
Desired Sales Volume: $2.5 billion
Average price: $500
Units to sell: 5 million
Market Share: n/a
Our goal is to sell 5 million units by the end of 2014. Our sales goal for the product is $2.5 billion
Our target market is primarily based
off of generation "Y"
Research was guided from the first
generation iPad sales
Google glass is creating its own niche
market

www.google.com/glass
Experience a life with No Ceilings
Only available for pick up in Los Angeles, San Francisco and New York
this will be additional financial cost for consumers to actually receive their glasses
Product features
Latest technology
Innovative creation
Completely hands-free
Broader view of surroundings
Google will gain higher status
Man sitting facing his computer
Clicks mouse on Google logo
Screen turns black
Google glass appear in the center of the screen
Man hands reach out to grab the glass
He puts the glasses on his face,
His roof shoots up off his home
"Google Glass, show me what else you can do."
VO: No boundaries.
VO: No restrictions.
VO: No more you can't.
VO: Experience a life with No Ceilings
Out-of-home: Billboards
No Ceilings 2013Project Glass Expo TourAgendaThursday, June 13 2013 Registration Check In …………………………………………………………………………..12pm- 1pmVIP Access……………………………………………………………………………………………..1pm-3pm(journalists, bloggers, special guests)Expo Fair Open to Public ………………………………………………………………………..3pm- 6pmFriday, June 14 2013 Registration Check in …………………………………………………………………………10am- 11amOpening Remarks Speaker…………...………………………………………………………11am-12pmLunch Refreshments……………………………………………………………………………12pm- 1pm Break Out Sessions………………………………………………………………………………….1pm-3pmClosing Remarks……………………………………………………………………………………3pm- 4pm Expo Fair Open to Public ………………………………………………………………………..4pm- 6pmSaturday, June 15 2013 Registration Check in …………………………………………………………………………10am- 11amOpening Remarks Speaker…………...………………………………………………………11am-12pmLunch Refreshments……………………………………………………………………………12pm- 1pm Syncing Project Glass………………………………………………………………………………1pm-3pmPromotional Giveaways…………………………………………………………………………3pm- 4pm Expo Fair Open to Public ………………………………………………………………………..4pm- 5pm
Thank you for listening
Full transcript