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COM30605 Radio Format
Transcript of COM30605 Radio Format
Musical commercial has always been one of the most effective methods for pre-disposing an audience to remember a product.
Music is still basically an emotional thing (Susan Hamilton).
Always an effective attention-getter, but successful humor reflect correct humouruos trends.
Used in conjunction with dramatization, tied to a storyline or character relationships.
Clear, simple statement about the product/ service
Should stress on something special about the product/service, real or implied, that it different or better than the competitors.
Sometime built around a slogan characterizing that special attribute.
The Straight Sell
Use realistic settings or events as a base- make the presentation more interesting and hold the audience netter.
Two type of personality testimonial:
Prestigious artist/ Celebrity
Average man/ women
Is given by the celebrity the emotion appeals of prestige, power and good taste are primary.
For the celebrity testimonial to be effective, its content and style, including the setting, action, and type of dialogue, must be consistent with the public image of the personality.
The straight sell
Lecturer & Tutorial :
Ms. Leong Wai Kit
Basic Audio Visual Production
Semester 2, Feb 2014