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Engel-Kollat-Blackwell Model

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Winston Dalida

on 15 January 2013

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Transcript of Engel-Kollat-Blackwell Model

Purchasing a Laptop Engel Kollat Blackwell Model Need Recognition Dissonance Satisfaction Pre-Purchase Evaluation of Alternatives Search Culture Social Class Personal Influence Family Situation Portability Power Price Specifications Location Availability Warranty Life Shipping Financing Technology Accessories Payment Purchase & Consumption Post-Consumption Evaluation
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