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How to create a good investor pitch

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Martin Varsavsky

on 25 February 2014

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Transcript of How to create a good investor pitch

Give the “elevator pitch” for your startup. Explain the market need in analogies your grandmother could understand, and quantify the problem in dollars or time. Fuzzy terms like “not user-oriented” or “too expensive” are not helpful.
Present your solution. Here is how and why it works, including a customer-centric quantification of the benefits. Make sure to communicate the relevance of your product or service to market needs. Why is your solution valuable?
Opportunity sizing. Define the characteristics of the overall industry, market forces, market dynamics, and customer landscape. Investors like $1B markets with double-digit growth rates. You should have data from industry experts for credibility.
Business model. Explain how you will make money and who pays you (real customer). In this section, you need to be passionate about recurring revenue, profit margin, and volume growth. Implicit in this is the go-to-market strategy.
Competition and sustainable advantage. List and position your competition, or alternatives available to the customer. Highlight your sustainable competitive advantages, and barriers to entry.
Marketing, sales, and partners. Describe marketing strategy, sales plan, licensing, and partnership plans. Here is also a good place for a rollout timeline with key milestones. Make sure your marketing budget matches the scope of your plan.
Executive team. Qualifications and roles of the top three executives and top three on your Board of Advisors. They need domain knowledge and startup experience. Highlight their level of involvement, and quantify their skin in the game.
Financial projections. Project both revenues and expense totals for next five years, and past three years. What is the current valuation of the company? Show breakeven point, burn rate, and growth assumptions.
Funding requirements and use of funds. What is the level of capital funding sought during this stage? What equity is the company willing to give in return for the investment? Show a breakdown of the intended uses of these funds.
Exit strategy. What is the timeframe of return on investment? What is the planned exit strategy (IPO, merger, sale, etc.)? What is the timeframe for the exit? What is the rate of return expected for the investor?
10 slides for a good investor presentation
Presentation by Martin Varsavsky based on the Business Insider article by Martin Zwilling: http://read.bi/Oj0JG4
A good business presentation should be concise, to the point, and, above all, flow. Don't over use graphics. Keep design in mind.
It should consist of roughly ten slides and be simple.
Think about it: the aim is to create something that will capture the interest of an investor. Do you like reading a 3 page wall of text?
But what 10 should you put in it?
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And with that, Happy Pitching!
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