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hacking_meetup.mp4

Explaining how startups hack their growth through experimentation and what the spine of a growth hacker is.
by

Pascal van Steen

on 31 October 2017

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Transcript of hacking_meetup.mp4

#growthhacking
HACKING MEETUP 101
OR HOW GET WAY TOO MANY PEOPLE TO ATTEND
#HUSTLE
#FUNDAMENTALS
#WOMEN
#CONNECT
#SPONSORS
Mindset
Process
Skill set
Tactics
The Growth Mindset
Data trumps opinions
Fail forward
Done is better than perfect
Tools
Team
Mindset
Process
Skill set
Tactics
Mindset
Process
Value proposition canvas // Buyer Personas
Lean Canvas ±80% validated // PMF
Measure your Pirate Funnel (AAARRR)
Process
My favorites
Tactics
FindThatLead
Goodsalesemails.com
Crystalknows.com
Dux-soup.com
Rebump
Charlieapp.com
Clearbit.com
Articoolo
Buffer
Zapier
IFTTT
Lumen5
Myemblem.io
smmry.com
then go to hunter.io
Designer
UX
Customer Journeys
Biz Dev
Sales
Marketing
Developer
Builder
Shipping fast
Skills
Data +
Experimentation
Behavioral
Psychology
Creative
Marketing
Coding +
Automation
CRO
UX
Lean
Mrkt
Technical
Marketing
Shape yourself like a T
"Bad distribution, not product, is the main cause for startups to fail."

- Peter Thiel, Billionaire VC Investor
Why is this so important?
GROWTH HACKER TALK
wow
such hacks
so win
much internet
What people think I do
Get them to find you
Get them to sign up
Get them to experience the 'aha-moment'
Get them to come back
Get them to refer their friends
Get them to pay for your service
Prerequisites
Be like Pablo
He made a product people loved
His product was 'sticky'
He found product market/fit
He focused on execution
He experimented with distribution channels to keep growing
That's me!
PASCAL VAN STEEN
Growth Marketer
A man woke up in the middle of the night. He turned on the radio. He ran upstairs, turned on the light, and then he shot himself.
WHAT HAPPENED?
MINDSET
We got feedback
We tried to listen
We need more women in tech
We managed to get ±70/200 to attend this edition.
#progress
Speaker Line-Up
//PASCAL
//GINO
//TIM
//GILLES
#connect
How is everyone?
Our most favorite providers
#sponsors
#ghtams #hackingunicorns @TQ

STARTUP LINGO
Unicorn
MVP
Product Market Fit
NSM
Marketing Automation
Pixel
Use these hashtags and tags pls
#assumptions
Leadfeeder
Not Hotdog
I LIKE ALL DIT
THANK YOU.
GET IN TOUCH WITH ME
hello@pascalvansteen.com
@pascalvansteen
Growth Hacker Talk
Join our Slack Community:
https://slackpass.io/growthhackertalk
Full transcript