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Hong Kong Disneyland

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Lizzie Wang

on 13 October 2014

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Transcript of Hong Kong Disneyland

Hong Kong Disneyland
Junli Guo (43288681)
Yuan Wang (43658163)
Siyang Zeng (43668005)
Yuhang Wang (43667811)

First opened in California
Transnational theme parks
Hong Kong Disneyland serves 7.4 million guests per year
SWOT Analysis
Main Problems
The imbalanced demand and capacity in rush season and the off-season

Long-time waiting
Personal Experience
matching capacity and demand
waiting line strategy
SWOT Analysis

Matching capacity and demand
add a channel such as an app
have a differentiation on the price and give discounts in the non-peak time

Waiting line strategy
change the kind of queuing system
choose how to handle the wait
Final Solutions
Develop an app
currently posted waiting people at every attraction
the actual time you will have to wait in line
the real time data of total guest-flow volume
Full transcript