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Importance of Social Media in Marketing, Brand perspective

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by

istvan nagy

on 27 August 2013

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Transcript of Importance of Social Media in Marketing, Brand perspective

Social_media
is_a_game_changer

CONTROL
COMMUNITY
SOCIAL
BRAND
In the SOCIAL MEDIA:
They are talking about you, even if you are keeping quiet
even those channels you are not present
even those who are not your target group
the consumers provide the channel and the content
brand
media
social media
community
ThE ROlE oF THe CoMmUNITY
The implementers of the brand's world, "agents/ transmitters" of the values
parts, creators of the brand story

users, envoys
react to the brand
What control means?
involvement
from opinion leaders to brand ambassadors
insight
idea generating
increase of the earned media


not provide, but shape the content
Nikon, I love you, but this is the dumbest post ever made. Who does your social media? This is exactly what NOT to say.
A photographer doesn't need a good camera to make great photos.
A photographer is as good as the equipment he uses...
What is happening, when there is no control?
the community is dominating the channels/ your channel
They are telling stories, which doesn't correspond to the brand
you lost the trust of the community
They distort the massage
They move your position
Please help, someone has hijacked my brand!
?
brand
Stimulus
Search, Share
Shopping
Usage
Full transcript