Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Importance of Social Media in Marketing, Brand perspective
Transcript of Importance of Social Media in Marketing, Brand perspective
In the SOCIAL MEDIA:
They are talking about you, even if you are keeping quiet
even those channels you are not present
even those who are not your target group
the consumers provide the channel and the content
ThE ROlE oF THe CoMmUNITY
The implementers of the brand's world, "agents/ transmitters" of the values
parts, creators of the brand story
react to the brand
What control means?
from opinion leaders to brand ambassadors
increase of the earned media
not provide, but shape the content
Nikon, I love you, but this is the dumbest post ever made. Who does your social media? This is exactly what NOT to say.
A photographer doesn't need a good camera to make great photos.
A photographer is as good as the equipment he uses...
What is happening, when there is no control?
the community is dominating the channels/ your channel
They are telling stories, which doesn't correspond to the brand
you lost the trust of the community
They distort the massage
They move your position
Please help, someone has hijacked my brand!