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BA 480 Capstone Presentation

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Tanya Tellei

on 21 December 2014

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Transcript of BA 480 Capstone Presentation

Business Overview
Product Offering
Unique Selling Points
Management Team
Finance and

Human Resources
Management and Operations
Sales and Marketing
Thank you
We promote on
1. Expand products
2. Cater and host events
3. Distribute to businesses/retailers and catering companies
4. Expand location
Children, Families, and Tourists
Ages: 3 years and over

Business Overview
Marketing Plan
SWOT Analysis
Management and Operation Plan
Financial Plan
Why an ice cream shop?
Located in Chamorro Village, Hagatna
Monday-Friday: 11:00am-3:00pm
Wednesday: 1:30pm-9:30pm
Saturday-Sunday: Closed
Mission Statement:
"With guaranteed friendly and fast service, we provide our customers with the best ice cream on island that is not only delicious and healthy, but also mixed with your favorite local flavors "

Fresh ingredients

Variety of specialties

Convenient and easy to carry
Our Philosophy
1. Serve our customers
2. Support local
3. Remain profitable
4. Have fun
Business Goals
Year 1: Establish our quality, service, and brand
Year 3: Expand our products by offering more specialties such as smoothies, slushies, and toppings
After five years, we will consider expanding to new locations
Marketing Plan
Marketing Analysis

Chamorro village visitors:
customers daily and
customers during Wednesday night market
(Jeffrey San Nicolas, Chamorro Village Manager)

Are you willing to try blended fresh fruits mixed with ice cream?
Competitive Analysis
Maolek Ice Cream
Small (5 oz): $4.00
Medium (8 oz): $5.00
Large (12 oz): $6.00
Cold Stone Creamery
Small (5 oz): $5.49
Medium (8 oz): $5.89
Large (12 oz): $6.29
Monthly trivia quizzes and contests
Daily scoop of the day
Taste testers
Loyalty customer cards
Marketing Strategy
Management and Operation Plan
Operation Plan
Limited Liability Company, LLC
$3,000.00 will be contributed by each management team
Monthly rent cost: $800.00 (200 sq. ft)
Sales of quantities: Small-70%, Medium-15%, Large-15%
Maolek Ice Cream, LLC
Tanya Tellei
Tammy Ada
Nena Waguk
Kevin Caponpon

One Village, One Product
1. Provide good customer relationships and services
2. Product differentiation
3. Fresh ingredients
4. Creativity
1. Lack of established reputation
2. No experience in ice cream industry
3. Limited amount of supplies to carry
4. Limited menu selection
1. Possible natural disasters
2. Potential competitors
3. Ingredient prices could rise
4. Chamorro village regulations
Direct Competitors
Indirect Competitors
Maolek Ice Cream
Small (5 oz): $4.00
Medium (8 oz): $5.00
Large (12 oz): $6.00
Luminous Ice Cream Parlor and Snack Shop
Vanilla: $3.25
Chocolate: $3.25
Strawberry: $3.25
Sweet Escape
Vanilla: $3.50
Chocolate: $3.50
Strawberry: $3.50
Marble Slab Creamery
Small (5 oz): $4.49
Medium (8 oz): $5.49
Large (12 oz): $5.99
Our Financial's
Sales Forecast
Break Even Analysis
Our business is viable but not as practical because it requires a lot of time and effort for the minimal returns that we will receive.
Full transcript