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Marketing Wine Online

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by

Laura Murphy

on 5 November 2014

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Transcript of Marketing Wine Online

Marketing Wine Online
The Concept
Target Market
Promotion
What?
Where?
Wine Expositions
Liquor stores
Restaurants
Entertaining Guests
Why?
Young professionals
Women
Interested In Learning
Publications
Retail Shops
Restaurants
Laura Murphy
All inclusive, customizable wine database.
Database Abilities

Descriptions and ratings of wine
Comparison Charts
Important information;
Type of glass
Temperature to serve at
Time to breath
Retailers
Upload available selections
Create food pairings and suggestions
Ability to up sell
Users
Track previous purchases
Record preferences and notes
Compare available wines
Order cases via online shop.
Anywhere! It is a web based application that that identifies geographical location
Who has time to be a Sommelier?
Boston Area
Full transcript