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Transcript of Original presentation
Recycle Ø Colateral
Ø Pollution Variability
Environmental Straightening Strategic Position Elitism The Opportunity Gap The Expertise Gap The Execution Gap Swiss Cheese Peer Review MERITOCRACY Sustainability "Development which meets the needs of the
present generation without compromising the ability of
future generations to meet their own needs." While this is a great political answer,
it does not define what is Sustainable. Sustainable A Model Planet City is a civilized community with
shared resources and interdependent livelihoods. City: New City Impure meritocracy Survival of the fittest Peer-Review The public has a distorted view of science, because children are taught in school that science is a collection of firmly established truths. In fact, science is not a collection of truths. It is a continuing exploration of mysteries. Wherever we go exploring in the world around us, we find mysteries. Our planet is covered by continents and oceans whose origin we cannot explain. Our atmosphere is constantly stirred by poorly understood disturbances that we call weather and climate. The visible matter in the universe is outweighed by a much larger quantity of dark invisible matter that we do not understand at all. The origin of life is a total mystery, and so is the existence of human consciousness. We have no clear idea how the electrical discharges occurring in nerve cells in our brains are connected with our feelings and desires and actions. Trust in political institutions is declining, while the forms of politics are changing: private actors are gaining more power and influence, and more political decisions are transferred from traditional decision-making bodies to expert groups. Do all this imply a transformation from democracy to expertocracy?
The job of the expert is to rightly structure the social, legal, and economic institutions that affect persons as moral equals.
Being an expert in a subject, any subject from particle physics to trainspotting, is a wonderful thing. It brings pride, awareness, understanding, and for some, recognition, awards, formal positions, and money. When Internet Explorer 1 came out in 1995, Mark Zuckerberg was 11 years old, and Microsoft dominated the software world. Just 16 years later, the company released Internet Explorer 9, its most ambitious design revamp in a long time. In-between, the web came of age, bubbled and burst. Google was birthed. Facebook, Twitter and social media exploded. Broadband became ubiquitous among the wealthier classes. A lot has changed on and around the web. collective knowledge If we are to shift paradigms, if we are to make breakthroughs, if we are to destroy myths, we need to create an environment in which expert ideas are battling it out, in which we're bringing in new, diverse, discordant, heretical views into the discussion, fearlessly, in the knowledge that progress comes about, not only from the creation of ideas, but also from their destruction -- and also from the knowledge that, by surrounding ourselves by divergent, discordant, heretical views, all the research now shows us that this actually makes us smarter.
The role of experts needs to change, that we need to become more open-minded, more democratic, and be more open to people rebelling against our points of view.
Experts tend on the whole to form very rigid camps, that within these camps, a dominant perspective emerges that often silences opposition, that experts move with the prevailing winds, often hero-worshipping their own gurus.
And what all this means is that paradigms take far too long to shift, that complexity and nuance are ignored, and also that money talks -- because we've all seen the evidence of pharmaceutical companies funding studies of drugs that conveniently leave out their worst side effects, or studies funded by food companies of their new products, massively exaggerating the health benefits of the products they're about to bring by market.What are the assumptions that underpin this? What is the evidence upon which this is based? What has your investigation focused on? And what has it ignored?Noreena Hertz – How to Use Experts and when not to Information Overload Demand Knowledge Management Collaboration
captures the of its participants. But Phil and I decided to reinvent project V.O.I.C.E. -- this time changing the mission to using spoken word poetry as a way to entertain, educate and inspire.
So I came up with lists. Everyone can write lists. And the first list that I assign is "10 Things I Know to be True." And here's what happens, and here's what you would discover too if we all started sharing our lists out loud. At a certain point, you would realize that someone has the exact same thing, or one thing very similar, to something on your list. And then someone else has something the complete opposite of yours. Third, someone has something you've never even heard of before. And fourth, someone has something you thought you knew everything about, but they're introducing a new angle of looking at it. And I tell people that this is where great stories start from -- these four intersections of what you're passionate about and what others might be invested in. Sarah Kay - If I should have a daughter We don't know yet
how to build a society which is
shareable with everybody on the planet,
promotes stability and democracy and human rights,
and which is achievable in the time-frame necessary
to make it through the challenges we face.
We don't know how to do this yet. One of the biggest levers we have
in the developed world for changing
the impact we have on the planet is
changing the way we live in cities. Alex Steffen –- Sees a Sustainable Future All buildings today have something in common:
they're made using Victorian technologies.
This involves blueprints, industrial manufacturing
and construction using teams of workers.
All of this effort results in an inert object.
There is a one-way transfer of
energy from our environment
into our homes and cities.
This is not sustainable.
I believe that the only way that
it is possible for us to construct
genuinely sustainable homes and cities is by connecting them to nature, not insulating them from it. Rachel Armstrong -– Architecture that repairs itself We are more than halfway to our goal of bringing this
prototypical zero-impact industrial company fully into existence.
This dispels a myth, this false choice between the environment and the economy.
Our products are the best they've ever been, inspired by design for sustainability,
an unexpected wellspring of innovation. Our people are galvanized around
this shared higher purpose. And the goodwill of the marketplace is astonishing.
No amount of advertising, no clever marketing campaign at any price, could have
produced or created this much goodwill. Ray Anderson –- On the Business Logic of Sustainability William McDonough -– On Cradle to Cradle Design Every problem in a city has to have its own
equation of co-responsibility and design.
That's why when we're talking about sustainability,
green buildings, new materials, new sources of energy - it's not enough. Sustainability is the concept of the city.
The design of the city. Jaime Lerner -– Sings of the City We live on a human-dominated planet,
putting unprecedented pressure on the systems on Earth.
We're the first generation to be informed that we may be undermining
the stability and the ability of planet Earth to support human
development as we know it. The planetary risks we're facing
are so large, that business as usual is not an option. In fact,
we're in a phase where transformative change is necessary,
which opens the window for innovation, for new ideas and
new paradigms to deal with a turbulent era of global change.
This is a scientific journey on the challenges facing humanity
in the global phase of sustainability. Johan Rockstrom -– Let the Environment Guide our Development Free from pretense or deceit
Easily detected or seen through
Characterized by visibility or accesibility of information especially concerning business practices Transparency Permeability Design something as elegant as a tree that
makes oxygen, sequesters carbon,
fixes nitrogen, distills water,
accrues solar energy as fuel,
makes complex sugars and food,
changes colors with the seasons
and self-replicates. The word competition comes from the Latin word 'competere,' which means strive together. It means the way Olympic athletes train with each other. They get fit together, and then they compete. The Williams sisters compete - one wins Wimbledon. So we've been looking at the idea of competition as a way of cooperating in order to get fit together. We're also looking at survival of the fittest, not in just competition terms in our modern context of destroy the other or beat them to the ground, but really to fit together and build niches and have growth that is good. Competition Nature doesn't create waste.
Everything in nature is used up in a closed continuous cycle
with waste being the end of the beginning.
It's an important statement to understand.
If we don't stand up and make a difference and
think about sustainable food, the sustainable nature of it,
then we may fail. We can do it if we're more responsible. Environmentally-conscious businesses are doable. Arthur Potts Dawson - A vision for sustainable restaurants Whatever was sustainable on a planet of six billion is
not going to be sustainable on a planet with nine.
Sustainability has got to be a pre-competitive issue.
It's got to be something we all care about.
We need collusion. We need groups to
work together that never have.
We need to manage this planet as if
our life depended on it,
because it does. Jason Clay –- How Big Brands can Help Save Biodiversity If we're to make progress with the sustainability revolution,
I believe there are three really big changes we need to bring about.
Firstly, radical increases in resource efficiency.
Secondly, shifting from a linear way of using resources to a closed loop model.
Thirdly, changing from a fossil fuel economy to a solar economy.
And for all three of these, I believe, biomimicry has a lot of the
solutions that we're going to need. sustainability is the ability to
maintain resource depletion rates within the regenerative capacities the natural ecosystems
that harness them. Resillient design and production reduces high life cycle costs
due to maintenance, repair, and premature replacement. sustainability is the ability of a social system
to function for mutual benefit
at an equitable level of social well-being. Software is rapidly shifting from a computational setting to social settingswhere it is part of a broader system composed of both technical and social subsystems.Software variability refers to “the ability of a software system or artefact to be efficientlyextended, changed, customized or configured for use in a particular context” Adaptation is the process through which software switches from the current variant to a different one to better fulfil its current requirements.An actor is an entity that has goals and decides autonomously how to achieve them.A context is a partial state of the world that is relevant to an actor’s goals. Context is inherently partial and subjective. sustainability is the ability of an economic system
to maintain a supply and demand balance that accounts for
social, economic, and environmental capital. In medicine, a cancer treatment that is free of medical side effects to the body. with Sustainability Sustainable Progress is a cause; is the effect. Sustainability is the ability to Systematic Equilibrium Zero Negative Impact Reinforcing Cyclical operations Effective value Creation End-User Systems Execution End-Result from a Perspective from an Perspective from an Perspective from an Perspective requires circumspective design that allows for
social engagement to reloop production cycles. requires interdisciplinary dialogue to maintain
a balanced triple bottom line welfare. requires contextually conducive practices that
encourage quality and versatility. requires judicious management of resources that
prevent harm within their domains. Businesses engage in sustainable activities
that vary in practice, but
share a common purpose
to be more sustainable; "Progeny of Democracy" A process of creating
Communities of Practice Hero's Journey Social Darwinism A TED Synthesis Change the World to Idealogy Sustainability We are in widespread pursuit of
but what exactly are we striving for? Sustainability Biomimicry is learning from the design principles of the natural world.
It's the conscious emulation of life's genius.
There are many well-adapted solutions but more importantly,
these are solutions solved in context - Earth,
the same context that we're trying to solve our problems in.
And that means finding a way to do what they do
without destroying the place that'll take care of our offspring.
That's the biggest design challenge. Janine Benyus -– Shares Nature’s Designs Michael Pawlyn - Using nature's genius in architecture This is the start of a Conversation. ______ Activity Value = Efficiency is the ability to create maximum value with lower costs and higher effect. Society requires cohesion
through commonly shared goals
and justice through empathy. The need to create maximum value from
finite resources for a growing population
requires greater efficiency in our activities. forbids contaminants in
a natural environment that cause
instability, disorder, or harm
to the ecosystem. Resources in a linear system are destined to become waste at the end of their life cycles.
hazardous, green house gases, resource depletion, waste dumping in developing nations, contamination, parasidic diseases,
There is now a growing market in the transboundary movement of waste, and although most waste that flows between countries goes between developed nations, a significant amount of waste is moved from developed to developing nations. Sustainable Business Genius of And In a fastly developing world, a product is
often superceded or no longer needed
before its full value is exhausted. Jacques Monod, the Parisian biologist who shared a Nobel Prize in 1965 for working out the role of messenger RNA in the transfer of genetic information, proposed an analogy: just as the biosphere stands above the world of nonliving matter, so an “abstract kingdom” rises above the biosphere. The denizens of this kingdom? Ideas.
“Ideas have retained some of the properties of organisms,” he wrote. “Like them, they tend to perpetuate their structure and to breed; they too can fuse, recombine, segregate their content; indeed they too can evolve, and in this evolution selection must surely play an important role.” Knowledge Organized as a Public Utility Knowledge Ganfyd is a free medical knowledge base that anyone can read and any registered medical practitioner may edit. It is a collaborative medical reference by medical professionals and invited non-medical experts. The site is based around the wiki format, enabling true sharing of knowledge. Ganfyd is the first of its type and relies on user contributions to make it a truly world-class resource.
PubDrug is an open-access peer-reviewed, copyright and royalty-free drug information database inteded for the use of pharmacists and other health professionals. PubDrug is being developed as a wiki, making it possible to harness expertise from anyone connected to Internet. PubDrug also provides editorial guidelines and fact-checking procedures to keep its drug information as error-free as possible. Case Study Medical Libraries Eugene Barsky and Dean Guistini
Introducing Web 2.0: Wikis for Health Librarians . Frequently a scientific method is employed not only by a single person, but also by several people cooperating directly or indirectly. Such cooperation can be regarded as one of the defining elements of a scientific community. Various techniques have been developed to ensure the integrity of that scientific method within such an environment.
Peer review evaluation
Scientific journals use a process of peer review, in which scientists' manuscripts are submitted by editors of scientific journals to (usually one to three) fellow (usually anonymous) scientists familiar with the field for evaluation. The referees may or may not recommend publication, publication with suggested modifications, or, sometimes, publication in another journal. This serves to keep the scientific literature free of unscientific or pseudoscientific work, to help cut down on obvious errors, and generally otherwise to improve the quality of the material. The peer review process can have limitations when considering research outside the conventional scientific paradigm: problems of "groupthink" can interfere with open and fair deliberation of some new research No one wants to be less sustainable. ensures a high value transaction for the resources used,
helps meet demand to slow down rates of production,
and creates social capital for those in need. Circulation channels
allow users to trade and donate goods before disposal. Long-term economic prosperity
requires a stable market equilibrium. Multi-funtional design and structural flexibility can allow different product variants to accommodate more customers and uses. is the ability of a product
to adapt to contextual changes during production or use to increase its range of utility. is the ability of a product to fulfill
its purpose for the time required to continue
production within sustainable thresholds. Effect The of an activity
is the created
relative to the cost. Value Activity Effect enforces the prevention
of incidental damage caused by
development, production, or consumption. In agriculture, pest
management systems that
prevent ecological damage. Ø Colateral means On the path to universal social justice,
our practices cannot operate at the expense of
each other or the environment. Pollution can take the form of chemical substances in pesticide use, noise in transportation systems, or excessive jargon in legal documents. An Objective-Driven Knowledge Management System PURPOSE OBJECTIVE PREMISE review world No one knows everything,
everyone knows everything. The Human Intranet is a program
input, store, process and output Management A 3-Dimensional Model of Knowledge Breadth depth Scope Lateral Span Focal Perspective PERCEPTIVITY Subjectivity objectivity Geocaching is an enthusiast hobby of locating a hidden Geocache somewhere in the world using a GPS-enabled device and GPS coordinates that are listed online.
Geocaches contain a logbook for finders to sign and items to trade. If someone takes an item, something else must be left in its place. Born out of this culture of reciprocity is a continual exchange of fun and useful items. In addition to its entertainment value, it overtime creates a variable and dispursed collection of valuable items that is accessible to all participants.
In collaborative platforms, the reciprocity connection is remote and undefined. You act in self-interest but provide a network-wide benefit. This is civic value - value created by the participants and used by the greater community.
A community of practice is comparable to a game where geocachers can access all the items in all of the geocaches through a few clicks, clone an item without taking the original, and add something at will to an ever-growing collection of valuables. Wise use of collaborative process creates a
win-win situation for all involved in the process. Collaboration generates
new ideas and solutions
that emerge from the
interplay of different perspectives Collaboration resolves
the antonimy of
vs THESIS ANTI-THESIS SYNTHESIS Objectivity is a cognitive mechanism
for attaining knowledge that strives for
objective truth through logic and reason.
One can think objectively and
make objective decisions,
but only within the limits of one's
assumptions, values, knowledge,
That's Subjectivity. The process of making an objective decision based on the
depth, breadth, and scope of available knowledge. Strategy Consultancy Trivia ? COST EFFECT Business Tactics Rory Sutherland - Sweat the small stuff COLLABORATION TACTICS ARE
SOLUTIONS that AGGREGATE KNOWLEDGE mobilize action AND CREATE VALUE THAT IS
SHARED BY ALL. Collaboration Clay Shirky –- Institutions vs. Collaborations account for of the total content meaning... 20% of users account for 80% of the content Power Law Distribution n percent of users Putting cooperation
into the infrastructure
results in a n ___ 1 Number
of Users Amount of
Contributed Institutions employ their own community of practice, capturing only a fraction of the available value. Collaborations source the entire participating community, attaining all the value created within the system. Collaboration Communities of Practice Cognitive Surplus are organizations that enable members to share knowledge and assist each other in searching for solutions that go beyond their own limited vision of
what is possible. To mark the 40th anniversary of the Internet, DARPA announced the
Network Challenge, a competition that explored the roles
internet and social networking play in the timely communication,
wide-area team-building, and urgent mobilization required to solve
broad-scope, time-critical problems.
They hid 10 red weather balloons all across the United States
and said, "Use networks. Try and find these balloons fastest,
and the winner will get $40,000." And the winner was actually
a group out of MIT, where they created a pyramid scheme - a network,
where the first person to recommend the location of a balloon
got $2,000 and anyone else to push that recommendation up
also got a cut of it. And in 12 hours, they were able to find
all the balloons, all across the country.
This concept of communal discovery, a dynamic in which everyone has to work together to achieve something, leverages the network that is society to solve problems. Seth Priebatsch - The game layer on top of the world Projects and Teams Communities of Practice Questions Problems Answers Innovations In World of Warcraft, there are lots of different characters who are
willing to trust you with a world-saving mission, right away.
But not just any mission, it's a mission that is perfectly matched
with your current level in the game. They never give you a challenge
that you can't achieve. But it is on the verge of what you're capable of.
So, you have to try hard. There is no unemployment in World of Warcraft. There is no sitting around wringing your hands. There is always something specific and important to be done. And there are also tons of collaborators. Everywhere you go, hundreds of thousands of people ready to
work with you to achieve your epic mission.
An epic win is an outcome that is so extraordinarily positive you had
no idea it was even possible until you achieved it. And when you get there you are shocked to discover what you are truly capable of. That is an epic win.
And when we're in game worlds, many of us become the best version
of ourselves - the most likely to help at a moment's notice, the most likely to stick with a problem as long at it takes, to get up after failure and try again.
Gamers can achieve more in online worlds than they can in real life.
They can have stronger social relationships in games,
get better feedback, and feel more rewarded in games.
We have to start making the real world more like a game.
I say we are ready for our own epic game. is the collective brain power of a community.
It consists of the free time and talent of the
population to volunteer and collaborate on
large-scale efforts, made possible by
emergent social technologies. Most importantly, they empower
new communities of practice to emerge to meet their own needs. They increase social interaction
and enrich the context around
their fields of expertise. Jane McGonigal - Gaming can make a better world Intrinsic Motivations In the mid 1990s, Microsoft started an encyclopedia
called Encarta. They had deployed all the right incentives.
They paid professionals to write and edit thousands of articles.
Well compensated managers oversaw the whole thing
to make sure it came in on budget and on time.
A few years later another encyclopedia got started - Wikipedia.
A different model. Do it for fun. No one gets paid a cent.
Do it because you like to do it.
Now just 10 years ago, if you had gone to an economist,
and said, "Hey, I've got these two different models for
creating an encyclopedia. If they went head to head,
who would win?" Dan Pink - On the surprising science of Motivation the urge to direct our own lives.
the desire to get better at something that matters.
the yearning to do what we do in the
service of something larger than ourselves. Autonomy Mastery Purpose PEOPLE RESOURCING COLLECTIVE KNOWLEDGE FOR MUTUAL BENEFIT Institutions enforce rewards and punishments to motivate employees.
Collaborations enable people to contribute at will.
Free will is comprised of
three intrinsic drives: Open collaboration systems
coordinate output as a by-product
of the operating system. Scientists attempt to remove subjectivity from their theories, methodologies, and results
as they aspire to be more objective.
It is an idealized point of aspiration, but every individual has a unique vantage point in life and
we can only make objective decisions within
the realm of our subjective experiences. Collaboration liberates the 3rd dimension of knowledge - the perspective range.
We already share depth and breadth of knowledge through numerous media.
Collaboration captures the scope of knowledge, allowing
communities of practice to aggregate tacit knowledge within their fields and
enrich the knowledge base in which decision can be made.
In this model, participants share their subjective experiences on any given topic.
It creates a process of collecting and sifting knowledge through the social mindshare.
The more we know, the more objective we can be. A democratized system with an open door for contributionsin which knowledge ascends by the vote of the community makes for a meritocratic system. As in mathematics,
when all parts of an equation are known,
the solution is an objective truth.
When there are unknown variables,
we attempt to solve them.
Extrapolated to real life,
when there are too many unknown variables,
there can be many solutions, in which case
the objective truth is much more obscure.
Science is a pursuit of truth that attempts to find
certainty in what is uncertain by
creating control conditions to study and
understand unknown variables.
The more we know,
the more objective we can be. Any two people can be exposed to the same, previously unknown, knowledge and have completely different impressions, inspirations, attituted, insights, questions, comments, concerns,
objections, opinions, associations, presuppositions, predictments, sentiments. Scientific pursuit of knowledge built
upon generations of wisdom has
resulted in an immense collection of
synthesized knowledge about the
natural world. Not exclusively,
but most efficiently,
breadth of knowledge is
attained through communication. is the the cloud An open collaborative knowledge base results in
Knowledge organized as public utility Wikis bring a dynamic, user-centered element to coordinate larger projects,
especially where group brain-storming and is important.
They help build knowledge repositories, manage intranet resources,
and create content for continuing education. "The simplest online database that could possibly work"
- Ward Cunningham Wisdom of the collective The openness of wikis give rise to the concept of which describes that
pages undergo a natural selection process like that which nature subjects to
living organisms. Unfit content are edited and replaced, which results in
the evolution of higher caliber content. Darwikinism Wikis are transparent collaborative spaces that allow for a system of checks and balances within the community Wikis are dynamic entities and reflect the evolution of a particular subject. is the evaluation of an
based on its is the evaluation of an
based on its . . precision accuracy Wiki Smart Forum A web document that can
be edited and saved by the users. D T E Title
Date Modified Text
Add to Digest Metadata Talk Engage The Interface A versatile tool for creating flowing presentations (such as this one) Online diagram software used to
create visual maps and flowcharts Discussions with unique titles will rest
under topics and sub-categories Members have the power of vote
to moderate content Compile
in a single export Accuracy and Precision Design That Enables Cooperative classification Idea Execution Quality Efficacy Accuracy precision Consensus Labeled as Idea, Data,
Information, or Tacit Knowledge Experts lead to content,
Content leads to experts Rating is an essential tool for managing high information flow. While Incremental Rating Systems (+1,-1; thumbs up & down) and Scalar Rating Systems (1-5; 5 stars) help moderate content, contextual knowledge evaluation requires a Share across on other
Meritocracy platforms MEDIUM MESSAGE by FIRE Nothing is
as an idea
has come. Victor Hugo Ram dass Sustainable Development (UN 1987) is neither undermined nor exaggerated,
but the question remains:
What exactly are we striving for? Sustainability Change the System IMPACT people open Peer Self is the first Law of Nature Preservation Problems cannot be solved
at the same level of thinking
that created them.
Albert Einstein Raw
Qualitative values Contextually
Interpreted data Knowledge Types of Ideas Data information Tacit Tacit Information Data Ideas synthesis Science Inference Practice Philosophy is an inquisitive technique for testing ideas through
research, observation, and experimentation,
and recording findings as data. is a process of generating explanations by
contextualizing and interpreting data as information.
While research can only be conducted at singular instances,
data can be shared and used indefinitely by different parties,
at different times, within different contexts. Abstract
Knowledge Marshall McLuhan Knowledge is Power
Collective Knowledge is Collective Power Sustainable Sostenibilidad الاستدامة Sürdürülebilirlik αειφορία Nachhaltigkeit устойчивости Zrównoważony Sostenibilità Durabilité Sjálfbærni Keberlanjutan Sustentabilidade Hållbarhet Tính bền vững Volhoubaarheid The goal is to backcast a better future
based on the assumption that the basic principles for
Sustainability can be met. Wholesome sustainability requires
sub-tiered systems that work interdependently
within an evaluative mainframe,
specified by End-User Systems Execution End-Result Knowledge Lowest common denominator principles Complementary
Modular Perspectives The role of Management is to determine how to derive value from the synergy of the community. Knowledge The conditions in which the individual lives generate dispositions compatible with these conditions (including tastes in art, literature, food, and music), and in a sense pre-adapted to their demands. is to extend the life and value of a product
by forging new ways to use it
before it is discarded or recycled. What we call
is the home
of our species. This platform presumes that
the solution for the projected objective
is unknown at the start of the discussion.
When a solution is not yet known,
content can be rated by the
success metrics of the objective. Semantic Rating System In other words, knowledge is graded 'on a curve'
and there is no max cap on the highest score. 100% Accuracy and Precision
implies a viable solution.
Where it meets consensus
is a 'perfect' solution. is its proximity to the ideal objective.
is its execution capability and feasibility. An objective is a target;
A solution is the shot. A proposed solution's ACCURACY PRECISION End-user creativity, variable design,
and product durability play
vital roles in an item's reusability. is processing waste into reusable
material by returning used products to a previous stage of the production cycle. We must be stewards of our home. The
Visualization Sustainability Earth built upon a shared context at the heart of the pyramid, Any idea or execution,
solo or in co-dependence,
can be evaluated for It demands
Simplicity where possible
Complexity where necessary. It requires a social platform where
knowledge can be shared
and conversation can be ensued. Recycling systems designed into the
infrastructure accustom citizens to
properly dispose of waste
and leverage companies
to use recyclable
material in their
products. Individuals learn to want what conditions make possible for them, and not to aspire to what is not available to them. The structure of the scientific field is such that it becomes increasingly autonomous and its "entrance fee" becomes increasingly strict.
For Bourdieu, the modern social world is divided into what he calls fields. For him, the differentiation of social activities led to the constitution of various, relatively autonomous, social spaces in which competition centers around particular species of capital.
Bourdieu uses the concept of field: a structured social space with its own rules, schemes of domination, legitimate opinions and so on. Fields are relatively autonomous from the wider social structure (or space, in his terminology), in which people relate and struggle through a complex of connected social relations (both direct and indirect). is the process of applying learned information in real life situations
and attaining tacit knowledge
through first hand experience. We cannot not know something as well as
that which we study or experience ourselves.
The challenge is how to most effectively communicate
our knowledge with one another. Knowledge synthesis
follows a natural
progression assumptions A Simple Idea Collective Power is our ability to sustain survival on this planet for Sustainability If achieving wholesome sustainability for the planet
is the ultimate quest,
Our activities must be anchored
by a primed and collectively accepted
definition of This framework needs to be
challenged, discussed, and recaliberated with
case studies, practical insights, and new discoveries. Extent Range knowledge Our puzzled but unrivaled endeavors suggest that
the pursuit of sustainability
has some intuitive validity:
A survival instinct that is accutely aware of what is not Proposed definitions by Pongrácz and Pohjola (2004)
Non-wanted things created, not intended, or not avoided, with no Purpose.
Things that were given a finite Purpose thus destined to become useless after fulfilling it.
Things with well-defined Purpose, but their Performance ceased being acceptable
Things with well-defined Purpose, and acceptable Performance, but their users failed to use them for the intended Purpose. 
Any human activity that absorbs resources but creates no value abstains from linear use of
resources whose life cycles are
destined to end in waste. reloop systematic value creation zero detriment Purpose of Redistribution Repurposing Recycling Social Economic Environmental Variability Durability Efficiency Ø Collateral Ø Waste Ø Pollution Feedback loops between scientists
and professionals highlights opportunities
to generate new ideas and solutions
for improvement A Threaded Discussion specified by a
unique title and topic is the ability of a product to
output equal or greater value than the value inputed for its production. Efficiency