Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
The future of shopping
Transcript of The future of shopping
IMAX 3D Theater
LITE (Laser Imagination Theater Experience) Where we started? Omnichannel retailing interacting with costumers through
countless channels Advantages of Digital Rich product information
Customer reviews and tips
Social engagement and two-way dialogue
Convenient & fast checkout
Price comparison & special deals
Anything, anytime, anywhere Advantages of Physical Shopping: event & experience
Test, try on, experience products
Instant access to products
Help with initial setup or ongoing repairs
Instant gratification for all senses Reaction of retailers Factors holding traditional retailers back
real collaboration with digital operations is rare
digital retailing↔ threatens existing store economics, measurement systems and incentives
wrong financial metric: profit margins;
smaller margins but faster inventory turns + no physical store assets = average ROI more than double!
& much bigger market value The future of shopping total retail sales:
Latin America: 2%
traditional stores: 6,5% by Darrell Rigby
Harvard Business Review E-commerce today physical stores kiosks direct mail and catalogs websites call centers social media mobil devices gaming consoles televisions networked appliences home services BUT:
customers want all of it! Cut labour
Fewer services Solution:
Bringing physical and digital retailing together! Future? Thank you for your attention! Éva Kovács
Omar Al Ashraf