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The future of shopping
Transcript of The future of shopping
IMAX 3D Theater
LITE (Laser Imagination Theater Experience) Where we started? Omnichannel retailing interacting with costumers through
countless channels Advantages of Digital Rich product information
Customer reviews and tips
Social engagement and two-way dialogue
Convenient & fast checkout
Price comparison & special deals
Anything, anytime, anywhere Advantages of Physical Shopping: event & experience
Test, try on, experience products
Instant access to products
Help with initial setup or ongoing repairs
Instant gratification for all senses Reaction of retailers Factors holding traditional retailers back
real collaboration with digital operations is rare
digital retailing↔ threatens existing store economics, measurement systems and incentives
wrong financial metric: profit margins;
smaller margins but faster inventory turns + no physical store assets = average ROI more than double!
& much bigger market value The future of shopping total retail sales:
Latin America: 2%
traditional stores: 6,5% by Darrell Rigby
Harvard Business Review E-commerce today physical stores kiosks direct mail and catalogs websites call centers social media mobil devices gaming consoles televisions networked appliences home services BUT:
customers want all of it! Cut labour
Fewer services Solution:
Bringing physical and digital retailing together! Future? Thank you for your attention! Éva Kovács
Omar Al Ashraf