Ideal Customers
Opportunity to repeat sales
Customer loyalty
Customer Satisfaction creates:
Customer satisfaction creates recommendation.
Terrorists vs. Apostles
Introduction
The Group
Brian Monaghan
Thomas Mcguinn
Yung Chian Teo
Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington.
From Starbucks' founding in 1971 as a Seattle coffee bean roaster and retailer, the company has expanded rapidly as we will explain in a moment.
Not enough attention given to the small details of the company (Asking a customer
Speed of service
Focused on growth, not the customer
Has the company’s service declined or is it simply measuring satisfaction the wrong way?
The ideal Starbucks customer from a profitability standpoint.
Why have Starbucks’ customer satisfaction scores declined?
The concept of Starbucks
What would it take to ensure that this customer is highly satisfied?
Key factors
Fast service
65%
Valuable customer 75%
Convenience
77%
Clean store
83%
Friendly staff
73%
Thank You For your Attention
We Would Be Happy To Answer Any Questions
Cleanliness
Atmosphere
Product quality
Still maintain their promises
Wait time is steadily increasing
Brand Image
Personal Touch
Little image or product differentiation
Loading presentation...
Present Remotely
Send the link below via email or IM
Present to your audience
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
StarbucksBrian Monaghan
No description
by
Tweet
