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How to identify growth opportunities in Mexico and beyond?

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John Cooper

on 9 August 2012

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Transcript of How to identify growth opportunities in Mexico and beyond?

How to identify growth opportunities in Mexico and beyond? John E. Cooper
Director de Innovación
División de Emprendimiento e Innovación
Tec de Monterrey, Campus Guadalajara,

Twitter @johnecooper
E-mail jcooper@itesm.mx
www rue2innovate.com Allow me to introduce
myself... The relationship between the data Patterns within those relationships Principles that allow you to predict patterns in the future We live in a world of amazing search capabilities We search data well We search wisdom terribly Instead of searching web pages...what about searching minds? If we want to create industry changing business models we need to search the future... How do we search what is about to be? Very old story...but with a new twist King Hiero of Syracuse Weighing was easy, but
how do we measure an
irregularly shaped object? Density = mass / volume End of the story... Why was it, that this clever guy, who knew
about a problem in geometry was unable to solve it before? The question had not been asked in a concise
organised way. It was the kings question that made the bath take on a new significance. The part of the story that does not get told and that I would like to emphasize: That was not Archimedes 1st bath That´s what happens when you create intriguing and engaging questions By asking great questions we no longer search for data and web pages, we start to search minds By asking great questions, you don´t just search for
what people know, but what they are about to invent Want to change the future and create industry changing business models? We need to start asking great questions! How to create world-class business opportunities? assets - debt = capital Creating the
right environment
for innovation to
come to life! Material 1 Good with
added value Process 1 Good with
more added value Process 2 Material 2 Good with
added value Input - output expansion Capability expansion Which is the hardest to get?

The material or the process? Equador Mongolia USA Kuwait Mali Chad Mexico UK Culinary Capabilities France Variety/Complexity of dishes Culinary Capabilities Ingredients / Skills / Infrastructure / Training Economic Complexity of products National Capabilities Skills / Infrastructure / Training Economic Complexity of products National Capabilities Skills / Infrastructure / Training Two questions:
How do I want to you to feel
after my talk?
Where are the growth opportunities
in Mexico? Country Capabilities Products "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea."
- Antoine de Saint Exupéry
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