Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Press Engagement | Case Study

No description
by

Tina-Gaye Bernard

on 23 July 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Press Engagement | Case Study

Press
Engagement

The Challenge
International celebrity makeup artist Sue Devitt founded eponymous line of prestige treatment-infused makeup and skin care.

Sue was an in-demand personality with top-tier press yet all tiers of media needed access to the brand.


The Solution
As the head of marketing, responsibility was re-assigned to include engaging long lead media at both press events and editor desk-sides to channel Sue’s inspirations and communicate brand story, product benefits, and point of difference.

(Photo, right) At press event pitching to editor Lip Enhancing Gloss in Limited Edition Golden Triangle, a neutral gold shade in a formula containing Hyaluronic Filling Spheres, Dermaxyl, and Menthol Crystals to naturally enhance lip shape through moisturizing and filling in fine lines & wrinkles.




The Results
Generated more than 7 million press impressions.

 

Full transcript