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Press Engagement | Case Study

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T. Bernie

on 23 July 2014

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Transcript of Press Engagement | Case Study


The Challenge
International celebrity makeup artist Sue Devitt founded eponymous line of prestige treatment-infused makeup and skin care.

Sue was an in-demand personality with top-tier press yet all tiers of media needed access to the brand.

The Solution
As the head of marketing, responsibility was re-assigned to include engaging long lead media at both press events and editor desk-sides to channel Sue’s inspirations and communicate brand story, product benefits, and point of difference.

(Photo, right) At press event pitching to editor Lip Enhancing Gloss in Limited Edition Golden Triangle, a neutral gold shade in a formula containing Hyaluronic Filling Spheres, Dermaxyl, and Menthol Crystals to naturally enhance lip shape through moisturizing and filling in fine lines & wrinkles.

The Results
Generated more than 7 million press impressions.


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