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Soften Them up

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Duncan Adams

on 28 August 2014

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Transcript of Soften Them up

Soften Them up
By Duncan Adams And Tristian Fulmer

Aristotle's Tools
Arguement by Emotion
Arguement by Character
Also known as Ethos
It works at the persuader's reputaion and personality. It also oppoes their ability to look trustworthy.
Aristotle proved that it is easier to be persuaded by a trustworthy person than by a liar.
Arguement by Logic
Aslo known as Logos.
Argueing using logical thinking.
Aristotle talks about every point having a "flip side" meaning using the opponents arguement against them by using logic to oppose their point.
Arguemnet by Emotion
Also known as Pathos
Used to sympathize with the listener's emotions and get them to follow your point.
Aristotle's favorite method of Pathos was over sympathizing to show the listener how ridiculous they look without actually making fun of them.

Arguement by Character
Arguement by Logic
Examples of how to use Ethos
Act confident and show that you are trustworthy and wouldn't lie to the listener.
The more trustworthy you seem the more the audience will be persuaded.
How to use Logos
Easiest to use in arguements with children.
The best counter points come straight from your opponens mouth.
Agree with the person and change the mood at the same time
Use concession to stall your opponent until you can think of something better to say.
How to use Pathos
Sympathize with your listener's emotions.
Show a change in your emotions when you present your point.
Oversympathizing shows how ridiculous someone's mood might be without actually making fun of it.
Example of Ethos
Me: You have to wear pants, and thats final.
George: Why?
Me: Because I told you to, that's why.
This shows how the father is using his power of being older and more trustworthy to try and convince the child.
Example of Logos
Dad: Look, Calvin. You've got to relax a little. Your balance will be better if you are loose.
Calvin: I can't help it! Imminent death makes me tense! I admit it!
This shows how the child used logos by agrreeing with the father and also changing the nerves to peril at the same time.
Example of Pathos
Little girl: I lost my balloon!
You: Aww, did you?
(little girl cries louder.)
You (still trying to look sad while yelling over the cryng): Whats that your holding?
Little Girl: My mom gave me a dinosaur.
You (cheering up): A dinosaur!
This shows how mimicing emotions and then changing yours can change the opposing person's also.
Information from
Thank You
for Arguing
by Jay Heinrichs
Full transcript