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Business Presentation- NITK Racing

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by

Siddharth Mandayam Harsha

on 3 October 2015

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Transcript of Business Presentation- NITK Racing

7 Million
Ireland
MARKET ANALYSIS
220 Million
Demographics
USA
Ages 16- 35
70-75 Million
100 Million
Urban
Rural
INDIA
THE PRODUCT
THE PRODUCT
PRODUCTION
FINANCIALS
AN OVERVIEW
Recreational expenses / year ($)
Expected growth / year (%)
Choice of Market
INDIA
PURCHASE HIGHLY UNLIKELY
200
PAY-PER-USE
Cumulative Recreational Expenses
< USD 18,000
5 years
50 tracks
THE INDIAN ANOMALY
Change in Primary Consumer
END USER
PAY-PER-USE CLUB/ ORGANIZATION
Racing.
With ease and comfort.
Racing. With your heart and not your pocket.
Racing. With Safety.
Racing.
At your doorstep.
The Amateur Autocross Racer. Catered to by a PAY-PER-USE organization.
PERFORMANCE.
AT YOUR DOORSTEP.
Ergonomic cabin
270 BHP/ Tonne
PERFORMANCE
CONVENIENCE
Small turning
radius
Adjustable Dampers
Pro-shift
Powerful Honda CBR 600RR Engine
SERVICE.
AT YOUR DOORSTEP.
FAST
Service
for 1 year
Online portal
Accessories
FLEXIBLE
FREE
Insurance
Financial schemes
Customization > 10 cars
Authorized service within 24 hours
Instant problem logging
AND MORE...
Competitions for amateur racers
Teaming up with racing clubs and organizations
Using social media as
a marketing tool
FFF- FUNDAMENTALS FOR THE FUTURE
PRODUCTION
FINANCIALS
DESIGN
INVENTORY
PURCHASE
QUALITY
CONTROL
COMPOSITE BAY
MACHINE SHOP
QUALITY CONTROL
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MAIN
ASSEMBLY
SUB
ASSEMBLY
PLANT LAYOUT
Sanand, Gujarat
Cheap Labor
Strategic location for transport


Developing Automotive Hub

Benefits related to raw material, market,
technology, common services and linkages


Overcomes need of some paperwork
Subsidized Electrical Power
Tax Rebates
LOCATION, LOCATION, LOCATION
CEO
Marketing Manager
Technicians
Pre-Sales
Post-
Sales
R & D
Purchase
CMO
Project Manager
Quality Control
X 4
X 4
X 11
X 2
X 3
X 2
Paint
THE BEST PERSONNEL.
AT YOUR DOORSTEP.
31 Dedicated Personnel
14,700 USD
$ 11080
$ 11280
$ 11000
PROTOTYPE COST
- 3420 USD
CASTING
QUANTITY DISCOUNT
-200 USD
DIES
-80 USD
PRODUCTION PRICE
11000 USD
SAVINGS.
AT YOUR DOORSTEP.
$
$
PRODUCTION COST
FACTORY OVERHEAD
2080
120
Selling Price: 18000 USD
11000
THE NUMBERS THAT MATTER
HR OVERHEAD
TOOLING OVERHEAD
800
PROFITS OF 4000 USD PER CAR
FOR THE FIVE LIGHTS TO GO OFF
REAL ESTATE
USD 500000
FACILITIES
USD 600000
EQUIPMENT
USD 56676
USD 20000
SECURITY
LICENSING
USD 20000
ANGEL INVESTMENT: 1200000 USD + 14000 x Break Even No.
BR
EAK
EVEN
=
300 CARS
IN ONLY 28 MONTHS
SUPPLY
DEMAND
>
BREAK

EVEN
100
150
190
230
300
ESTIMATES
Delivery
10,000 sq m
250 cars per year
25% Savings
ANGEL INVESTMENT: 5400000
RETURNS
YEAR 1
YEAR 1- 50% SALES
YEAR 3- 50% SALES
YEAR 3
YEAR 5
YEAR 5- 50% SALES
15.38%
7.69%
71.85%
35.92%
32.59%
16.29%
THANK YOU
Cost of DH NR XII =18,000 USD
THE DH NR-XII
Full transcript