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Audiology,

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Riley Michelle

on 28 April 2015

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Transcript of Audiology,

Audiology,
Technology,
& Strategic Partners

Chris Cox, Au.D.
Riley Bass, Au.D.

Staff Audiologists
Vendor Liaisons
Diane Noble
David Lawson

Today's Agenda
How hearing works
What is an audiologist?
The hearing health care industry & technology
Technology, products and services from strategic supply partners

How Hearing Works
The external portion of the ear is shaped specifically to help funnel sounds into the ear canal
Sounds travel through the outer, middle, and inner ear before being sent to the brain for interpretation
Types of Hearing Loss
Part of the outer or middle ear is not functioning properly
Sound cannot make it to the inner ear
Conductive
Sensorinerual
Mixed
Part of the inner ear is not functioning properly
Sound cannot be processed
Combination of conductive and sensorineural types
Activity Time!
insert the provided earplugs into your ears as shown
listen to the words spoken and try to correctly identify all 10
Hair Cells
The Music Behind the Science
Think of a piano with all of the keys representing a different pitch
If some of the keys are missing, you can still hear the sound, but the song is not complete
...pretty difficult, right?
This is where
Audiologists
come in to help!
History Lesson
Clinics and programs began after WWII when many servicemen were experiencing hearing loss
First formal "audiology" class taught at university level in 1946
In 2007, the Au.D. become the entry level degree required to practice audiology
How Far Have We Come?
1954
1948
1921
1951
1991
2012
Nontraditional Alternatives
The Hearing Industry
Advocate

Identify
Evaluate
Prevent
Rehabilitate
Educate
Responsibilities of the Audiologist
Siemens
Starkey

William Demant
Sonova
GN Resound
Widex A/S
Parent Company
Headquarters
Public/Private
Brands
Private
Private
Public
Public
Public
Public
USA
Denmark
Denmark
Denmark
Germany
Switzerland
Starkey
Nu-Ear
Omni
Microtech
Oticon
Bernafon
Sonic Innovations
Phonak
Unitron
Sona
Widex
ReSound
Beltone
Interon
Siemens
Rexton
The Audiogram
The Au.D.
Introduced in 2001 as replacement to a Master's degree
includes 3 years of post-graduate classroom studies
one year supervised residency position
Classes include:
Diagnostics
Amplification
Cochlear Implants
Genetics
Central Auditory Processing
Counseling & Aural Rehabilitation
Practice Management
Medical Audiology
Advanced Research Methods
Advanced Hearing Science
Vestibular Diagnostics
Physiology and Neurology
Audiometry
Educational Audiology
Electrophysiology
Industrial Audiology
Technology Manufacturing Partners
Founded in 1904
HQ in Odense, Denmark
US HQ in Somerset, NJ
Strategic Partner in US since 2008
Strategic Supply Partners
Founded in 1878
International HQ in Munich, Germany
Canadian HQ in Oakville, ON
Strategic partner in Canada since 2013
Technology Styles
IIC
BTE
RIC
ITE
ITC
CIC
The Hearing Test
Consequences of Hearing Loss
Psychological
difficulty concentrating
shame, guilt, anger
embarrassment
paranoia
frustration
anxiety
depression
Physical
elevated blood pressure
difficulty sleeping
muscle tension
fatigue
headache
Social
relationship tension
withdrawal
isolation
Cognitive
less available brain power
auditory deprivation
Strategic Supply Partners
What?
How?
As part of our shared services, we have negotiated relationships with suppliers that can benefit our Members
Who?
Suppliers that offer products/services that help our Members operate more efficiently
Negotiations are made only with reputable companies, usually at the recommendation of our Members
Why?
A company with which Audigy Group has formed a relationship
Hearing Health Care Providers
Audiologist
Has either a masters or doctorate degree in Audiology
Can perform both diagnostic testing and testing for amplification fitting
Hearing Aid Dispenser/Hearing Instrument Specialist
Typically requires the provider to pass a test, requirements vary by state
Tests hearing only for purpose of fitting technology
Hearing Aid Technician
Various training programs offered, responsibilities vary by state
Can perform maintenance on hearing devices, but do not treat patients
Extern/Resident
Student in 4th year of audiology school
Can perform most tasks of audiologist with supervision
Basic Technology
AGX Branding
Part of the agreement with our strategic partners is that they provide our Members with their product branded AGX
Why Branding?
Allows Members to brand themselves as an independent practice rather than branding a manufacturer
Certification of top level technology
Simplification – each of the branded technologies are placed in a tier level
As part of the AGX brand agreement, AG has negotiated a comprehensive package for our Members
Lifestyles
Quiz Time
Which of these devices is the best?
A.
B.
D.
C.
Trick Question!
Hearing technology levels are consistent among almost all styles. It is very difficult to distinguish differences in technology level based on appearance alone.
Quiz Time
Name these styles of technology
Invisible
In the
Canal
Completely
In the
Canal
In
The
Canal
In
The
Ear
Receiver
In the
Canal
Behind
The
Ear
CIC
RIC
BTE
ITE
Quiz Time
Which one of these devices is the best?
D.
A.
C.
B.
Trick Question!
Different levels of technology can come in each available style
Founded in 1967
HQ in Eden Prairie, MN
Strategic Partner in US and Canada since 2008
"Innovation Beyond Technology"
"People First"
"Life Sounds Brilliant"
Section 1:
How Hearing Works
Section 2:
What is Audiology?
Section 4:
Technology & Strategic Partners
Section 3:
The Hearing
Health Industry
Questions?
David Lawson
Riley Bass, Au.D.
Chris Cox, Au.D.
Diane Noble
Thank You!
Vendor Liaison

Vendor Liaison
Staff Audiologist
Staff Audiologist
dlawson@audigygroup.com
dnoble@audigygroup.com
ccox@audigygroup.com
rbass@audigygroup.com
the branch of science that studies hearing, balance, and related disorders
Not Just the Devices...
The Audigy Group has formed a relationship with two of the major battery manufacturers allowing Members to give patients AGX branded batteries
Patient Care Products
Strategic Supply Partners
Office Products and Supplies
Strategic Supply Partners
Financials
Strategic Supply Partners
Office Management Software
Why do we utilize branding?
Quiz Time
Allows Members to brand themselves as an independent practice, rather than a manufacturer. Also simplifies and allows Members to offer patients a comprehensive package
Quiz Time
Who are our strategic
technology partners?

Starkey, Oticon, Siemens Canada
Quiz Time
Which provider(s) can perform diagnostic testing?
A. Hearing Instrument Specialist
B. Audiologist
C. Hearing Aid Dispenser
D. Audiology Tech
E. All of the above
B
Otolaryngologist (ENT)
physician with a specialty in the functions of the ear, nose and throat
Full transcript