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Writing for the Web

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by

Nick Parkhouse

on 18 February 2015

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Transcript of Writing for the Web

Short sentences
Shorter sentences are better than longer ones. If in doubt, use a full stop and move on. That is all.
Bite sized chunks
Do you read pages with huge paragraphs? This isn’t about your inability to read a dense paragraph, it is about the writer making it easy for you.
Aesthetics are so important online: first impressions really matter. Try to break up your articles into bite-sized chunks. Avoid multi-idea sentences and paragraphs.
Punctuation
Web content needs to be digestible for it to sink in and make a difference to the reader.

Excessive punctuation suggests that sentences might be overly-long and complicated, when they need to be to the point and simple.
Writing for the Web
Tips and advice

Break up the text
Mess things up a bit to keep the reader’s eye interested.

Use indents, bullet points, quotes, numbered lists, pictures and videos.
Help the skim readers
Sub headings
Bold
Bullet points
Headlines
Benefits
Keywords
Interesting
Short? (retweets)
http://i.imgur.com/bJW46Ac.png
Your tone of voice

Conversational
The three Cs
Jargon

Personality
Find your own voice and to allow the reader to get to know you a little bit. Try to stand out from the crowd. Dare to be different.
Authenticity
Check
Facts
Spelling
Grammar
Muphry's Law
Conversation
Using links
Invite feedback and comments
Promote your writing
Full transcript