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New Product Development Presentation
Transcript of New Product Development Presentation
Characteristics of the business or project that give it an advantage over others.
Characteristics that place the business or project at a disadvantage relative to others
Elements that the business could exploit to its advantage
Elements in the environment that could cause trouble for the business or project
New Product Development Presentation
By: Jordy Gabikini and Eric Pelley
"BE JE BEST YOU CAN BE"
Great Profit Margin
Strong Control of Market
Not Enough Locations
Potentially new uses for the product and service
Difficulty convincing athletes to use our product
10 Person Survey
Screening and Evaluation
Where it will be sold/geographic areas
JE Corporation Basketball Glove
Insane grip technology, helping you never drop the ball
Sleek, skin-tight technology
Built-in air conditioning
Built-in air conditioner
Headphone jack (Optional)
JE Alert System™
Built-in watch (Optional)
Never before seen product
Only one of its kind
1. Is it comfortable wearing our new glove?
2. Do you like the look of our glove?
3. "Press that button". Can you feel the cooling sensation of our new glove?
4. How much money would you pay for a glove like this?
5. Is it this something you would use?
6. What do you think separates this glove from others?
1. 9 out of 10 people found the glove comfortable.
2. 8 out of 10 found the glove appealing.
3. 10 out of 10 were absolutely blown away by our new feature.
4. 3 out of 10 people believed it to be worth well over $100. 5 out of 10 believed it to be less than $50. 2 out of the 10 thought it was priced around $90.
5. 8 out of 10 people said this is something they would definitely use.
6. 10 out of 10 people said that our new and advanced technology is what separates us from other leading competitors.
Surveyed ST.FX High School Basketball team.
Nothing but positive feedback from players and coaches.
Grasped there attention with our idea
Impressed them with our great profit margin
Support from the Sharks
YES, we can make it
Marketing the product
Currently do not have a patent
Our JE Corporations exclusive spandex
Future Pending Costs
Air conditioning system
The JE Corporations molding system
These costs are for the upcoming product line for more casual users
JE Basketball Glove
This product provides the consumer with enhanced performance
The customer will use it by putting it on
Outdoor and indoor
A wide variety of sizes made to fit any size hand
JE Corporations Molding System™
Variety of default color ways
All of our products have "JE™" branded on it
This product has a high value because of the benefits it offers.
Prices range from $55 - $100+
Not far-fetched (compared to football gloves)
If they buy two gloves at the same time, they got $10 off the total.
We have our own JE Corporations outlets
Athletic wear stores
Footlocker, Dicks Goods, Champs Sports, Sports Check
Stephen Curry was witness to our new product idea on Shark Tank
Upcoming commercials and advertisements
All year around
Top end athletes
Well established leagues