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New Product Development Presentation

Business Template
by

Eric Pelley

on 19 January 2015

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Transcript of New Product Development Presentation

Strengths
Characteristics of the business or project that give it an advantage over others.
Weaknesses
Characteristics that place the business or project at a disadvantage relative to others

Elements that the business could exploit to its advantage

Elements in the environment that could cause trouble for the business or project
SWOT Analysis
Helpful
Harmful
External Focus
Internal Focus
Opportunities
Threats

New Product Development Presentation
By: Jordy Gabikini and Eric Pelley
JE Corporation
"BE JE BEST YOU CAN BE"
Unique Product/Service

Great Profit Margin

Self Empowerment

Strong Control of Market

Small Business

Not Enough Locations

Online Presence
Shark Tank

Potentially new uses for the product and service
Indirect Competition

Difficulty convincing athletes to use our product
Product
Features
Idea Generation
10 Person Survey
Survey Responses
Technologies
Technologies
Screening and Evaluation
Pros
Cons
Costs
Costs
Business Analysis
Costs
Costs
Visual
Development
Product
Place
Test Marketing
Where it will be sold/geographic areas
One Promotion
Price
Promotion
Commercialization
JE Corporation Basketball Glove
Insane grip technology, helping you never drop the ball

Sleek, skin-tight technology

Built-in air conditioning
Grip technology

Skin-tight technology

Built-in air conditioner

Headphone jack (Optional)

JE Alert System™

Built-in watch (Optional)
Performance enhancer

Ultimate comfortability/supportability

Never before seen product

Only one of its kind

Apple
1. Is it comfortable wearing our new glove?

2. Do you like the look of our glove?

3. "Press that button". Can you feel the cooling sensation of our new glove?

4. How much money would you pay for a glove like this?

5. Is it this something you would use?

6. What do you think separates this glove from others?

ST.FX Survey
1. 9 out of 10 people found the glove comfortable.

2. 8 out of 10 found the glove appealing.

3. 10 out of 10 were absolutely blown away by our new feature.

4. 3 out of 10 people believed it to be worth well over $100. 5 out of 10 believed it to be less than $50. 2 out of the 10 thought it was priced around $90.

5. 8 out of 10 people said this is something they would definitely use.

6. 10 out of 10 people said that our new and advanced technology is what separates us from other leading competitors.
Surveyed ST.FX High School Basketball team.

Nothing but positive feedback from players and coaches.

Shark Tank
Attended Show

Successful

Grasped there attention with our idea

Impressed them with our great profit margin

Support from the Sharks

YES, we can make it
Slightly Expensive

Marketing the product

No website

Currently do not have a patent
Our JE Corporations exclusive spandex

Future Pending Costs
Air conditioning system
Grip Technology
The JE Corporations molding system

These costs are for the upcoming product line for more casual users

Watch

Headphone jack
JE Basketball Glove

This product provides the consumer with enhanced performance

The customer will use it by putting it on

Outdoor and indoor

A wide variety of sizes made to fit any size hand

JE Corporations Molding System™

Variety of default color ways

Customization

All of our products have "JE™" branded on it
This product has a high value because of the benefits it offers.

Prices range from $55 - $100+

Not far-fetched (compared to football gloves)

If they buy two gloves at the same time, they got $10 off the total.
We have our own JE Corporations outlets

Athletic wear stores

Footlocker, Dicks Goods, Champs Sports, Sports Check
Stephen Curry was witness to our new product idea on Shark Tank

Upcoming commercials and advertisements

All year around

Top end athletes
North America

Europe

Asia (China)

South America

Well established leagues

Popular players
LeBron James
Full transcript