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thoughts on social media

an overview of some swift research into a unified social media strategy within the University
by

Nick Wade

on 30 April 2010

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Transcript of thoughts on social media

thoughts on social media Currently used for engagement with the general public: Press releases
Events news
Queries
Positive public/student feedback May be incorporated into other sites, eg. MyGlasgow via WIDGETS A filtered news-feed that publishes selected info on another website.
Allows fresh updates about the Uni from the public
Staff could engage and contribute
Real-time info/feedback service about the Uni RSS feeds Whereas a widget is collected for you by an external moderator, RSS feeds allow each user to choose what he is intersted in and have it sent to him directly. a) all news from the University site for staff/students
b) all the news from across the internet straight to your desktop, available from your workstation there are already a number of existing GU Facebook sites, fulfilling a range of specific roles I say, don't change this We don't know how to manage someone else's business as well as they do
We won't be able to put as much time into managing it
We will only dilute the message by centralising Facebook pages
I believe social media is about your business getting individuals talking about you, not controlling what they say! we have no official GU Flickr account - but that is not really the point of Flickr the content is free to whoever wants to use it provided it's Creative Commons licensed There are a few University of Glasgow groups, which is where anyone can deposit photos of GU - only the creator has license over what goes into it we could ask to be added as an administrator but might not make that big a difference over group content Self-sustaining - resistant to control I believe video and other rich media output is the key to social media success High quality, varied clips which can be recycled around a variety of channels eg. can be posted on:
facebook
twitter
flickr
YouTube
iTunesU
and is therefore more likely to be picked up by RSS feeds SOCIAL MEDIA - YOU PUT THE CONTENT OUT AND LET OTHER PEOPLE DO THE DISTRIBUTING FOR YOU ACROSS THEIR OWN SOCIAL GROUPS! DON'T WORRY - LET IT GO!
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